The U.S. Federal Trade Commission will not try to block Google's acquisition of online ad-serving vendor DoubleClick, the agency said Thursday.
The commission voted 4-1 to approve the deal after an eight-month investigation. "After carefully reviewing the evidence, we have concluded that Google's proposed acquisition of DoubleClick is unlikely to substantially lessen competition," the majority wrote in a statement.
The commission downplayed concerns brought by some privacy groups. Privacy concerns are "not unique to Google and DoubleClick," and "extend to the entire online advertising marketplace," commissioners wrote.
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