More viewers are turning to the Internet to supplement their traditional entertainment viewing habits, says Harris Interactive. In the past year, YouTube has widened its lead as a one-stop site for online video viewing.
Search and content providers, as well as online community sites, also have gained some ground on the video viewing front while TV network sites are holding their own as well.
While the incidence of online video viewership has increased overall in the past year (81 percent versus 74 percent), YouTube is by far enjoying the greatest increase.
Approximately two-thirds (65 percent) of U.S. online adults say they have watched a video at YouTube, compared to 42 percent at the same time last year, with the strongest gains among those over age 25.
Over 42 percent of YouTube viewers say they visit the site frequently, up from 33 percent last year. Just over two in five U.S. adults have watched videos on a TV network site (43 percent vs. 41 pecent).
While online video viewing declines with age for most sites measured, including YouTube, the incidence of online viewing on TV network and news sites remains consistent across age groups ranging from 18 to 64.
While interest in online video viewing is becoming more commonplace across older age groups, it is virtually ubiquitous among the under 30 set.
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