Tuesday, December 18, 2007

Personal Navigation: Quiet but a Big Deal


Garmin and TomTom will both ship over 10 million personal navigation devices this year, recent forecasts suggest. Total production in 2007 for just those two manufacturers is something on the order of 22 million units.

To put that in perspective, that's about half of the 55 million iPod music players Apple probably will sell in calendar 2007.

Location-based services seem to catching on very rapidly in the consumer space, after a long gestation in the commercial markets. Is it any wonder Google is so hot on location-based services, or the advertising and marketing opportunities that seem destined to come along with location awareness?

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