Thursday, December 20, 2007
Yahoo, America Movil 143 Million Sub Mobile Search Deal
Yahoo and Latin America's top mobile phone company America Movil said on Thursday they have struck a deal to provide mobile Web services to 16 countries in Latin America and the Caribbean.
Yahoo's oneSearch service will be the default on America Movil's wireless carriers' portals. Yahoo plans to offer localized versions of oneSearch for each region, and said other Yahoo services may be added in coming months.
The partnership is the largest of the 21 search deals Yahoo has announced this year with mobile phone operators, the Sunnyvale, California company said.
Mexico City-based America Movil has 143 million wireless subscribers. Yahoo's broadest previous deal was with Spain's Telefonica SA, covering up to 100 million subscribers in several European and Latin American markets.
Labels:
America Movil,
mobile advertising,
mobile search,
mobile Web,
Yahoo
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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