Nokia today announced the launch of the Nokia Media Network, a premium advertising network including over 70 properties including AccuWeather, Discovery, Hearst, Reuters, and Sprint.
Nokia touts the venture as the first global mobile ad network of top tier publishers. There is no doubt a story here: First, that advertising is becoming part of the revenue model for the mobile business. Second, that handset providers are carving out new space for themselves in the value chain. Third, that mobile handset manufacturers and service providers now are in the media business.
Google isn't going to have this market to itself.
Monday, February 11, 2008
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