Belgian mobile operator Mobistar is intensifying its efforts to take market share from landline provider Belgacom by aggressively targeting its larger rival's fixed line subscribers. The Mobistar AtHome product allows users 40 hours of mobile calls from the home for 10 Euros a month.
About 35 percent of Belgian households no longer possess a fixed line telephone and another 28 percent are prepared to give theirs up if there is a good alternative, some researchers have found.
Tuesday, February 12, 2008
Belgian Mobile Operator Wants to Kill Fixed Line
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wireless substitution
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