Saturday, February 16, 2008

Slight Skews to Google, Yahoo Search User Demographics

The Yahoo search engine is slightly more often to be used by younger users; Google slightly more often is used by older users. But the overall patterns are pretty similar.

The real difference is that Google accounted for 65.98 percent of all U.S. searches in the four weeks ending January 26, 2008. Yahoo! Search, MSN Search and Ask.com each received 20.94, 6.90 and 4.21 percent respectively. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.97 percent of U.S. searches.

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