20 Mbps Services Get Traction in U.K.

Virgin Media's 20-Mbps U.K. broadband service seems to be seeing strong consumer interest. Over the last 12 months, Virgin Media has seen an 82 percent increase in the number of subscribers taking the 20 Mbps service, up to this point the fastest tier of service available, though Virgin Media now is adding a 50 Mbps service as well. About 9.3 percent of Virgin Media's broadband access subscribers buy the 20 Mbps service. Virgin Media also has found increasing numbers of customers upgrading from 2 Mbps to 10 Mbps levels of service.