Wednesday, August 6, 2008

Search Emerging as Internet's Second Killer App

The percentage of Internet users who use search engines on a typical day has been steadily rising from about one third of all users in 2002 to a new high of just under one half (49 percent), say researchers at the Pew Internet & American Life Project. To the extent that email has been the closest thing to an Internet killer app, search is emerging as the second.

The number of those using a search engine on a typical day is pulling ever closer to the 60 percent of Internet users who use email on a typical day. The percentage of internet users who search on a typical day grew 69 percent from January 2002 to May 2008.

During the same six-year time period, the use of email on a typical day rose from 52 percent to 60 percent, for a growth rate of just 15 percent.

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