Continental Research estimated in April 2006 that Vonage had about six percent share of VoIP usage in the U.K. market, which is heavily skewed towards PC soft clients. But Vonage U.K. seems these days to be focusing on several user segments with higher propensity to use landline replacement services. A key segment is users with frequent needs to call the United States, says Vincent Potier, managing director, Vonage U.K.But change could be coming. It is possible that customers will be able to buy a "naked DSL" service in the U.K., in the future. That will be important since 75 percent of broadband customers in the U.K. use DSL.
Still, the European VoIP market really was defined by Skype. Users expected to use headsets and make occasional calls on a scheduled basis, especially when calling internationally.
So Vonage has had to position itself as a different sort of experience: a replacement for the landline. Up to this point that has been a bit of a marketing challenge as U.K. users must buy a bundled voice line when buying DSL. So the opportunity for cost savings is not as great as would be the case in a "naked DSL" environment.
Still, more and more European countries are offering naked DSL, including France, Norway and the Netherlands. There being a fairly clear correlation between mass market VoIP and naked DSL availability, Vonage U.K.'s growth prospects will be aided quite a lot if the naked DSL option surfaces
2 comments:
Its now available in Australia as well. Naked Dsl Broadband Plans. The prices are cheap as well and the quality of the VOIP service is getting better but its still not great.
It must be possible, BT recently Annoyed me so I cancelled my Phone, my Broadband is with another company and still works and has done for the last week, I'm expecting it to work at least untill the end of the month
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