About 10 percent of social network interactions now occur on mobile devices, compared to five percent 12 months ago, Forrester Research notes.
Interestingly, that is just about the same percentage of U.S. consumers who use mobile devices to interact with their email. According to a study by Epsilon, about nine percent of North American users do so.
Both of those trends have implications, bearing directly on how much people can substitute mobile access for fixed PC access to applications.
That in turn has implications for the design of Web services and applications that can be optimized for mobile use.
Sunday, October 18, 2009
Mobile Social Networking Doubles
Labels:
mobile,
mobile advertising,
social media,
social networking
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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