Wednesday, November 4, 2009
BlackBerry and iPhone Users are Different, Just Not Wildly So
BlackBerry users are different from iPhone users, a new study by Retrevo Gadgetology suggests. Some of the differences are amusing, perhaps intentionally so, as the questions asked of younger BlackBerry and iPhone users included some that observers might find frivolous, or intended to evoke humorous responses.
Apple iPhone say they find cool gadgets, “most attractive,” about a person, in fact, three times more than they find a college degree attractive.
BlackBerry owners think a college degree is more attractive than the mobile device they use.
About 34 percent of iPhone owners and 29 percent of BlackBerry owners think old gadgets on a potential partner are a turn off. Some 33 percent of iPhone owners say they have broken up with someone using text messaging, compared to 22 percent of BlackBerry users.
A quarter of iPhone users say they have broken off a relationship because their partner spent too much time on their mobile, compared to 17 percent of BlackBerry users.
The Retrevo Gadgetology report surveyed 445 iPhone and BlackBerry owners distributed across gender, age, income and location in the United States.
Labels:
Apple,
BlackBerry,
iPhone,
smart phone
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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