Will Rogers Introduce Bundled Mobile Broadband Plans?

Canadian wireless provider Rogers apparently is considering giving customers a data plan that would let them use an iPad (or other similar devices) plus mobile phones, on a single access plan,  according to Electronista.

That's the sort of innovation in pricing plans and packaging that seems almost inevitable as people start using multiple wireless devices, and start to rebel against paying separate access fees for every single device they use, especially when some of those devices might not require much bandwidth, while others are used often enough to justify a typical $30 a month plan.

Observers often criticize mobile and other service providers for unimaginative thinking on such matters. Fair or not, one wonders what changes might be in store when fourth-generation Long Term Evolution networks start to enter their marketing phases.

So far, Clearwire has been more experimental than other leading mobile providers. To be fair, it isn't clear how much creativity actually can be brought to bear on the basic access service. But we ought to expect some changes as the types of devices benefiting from mobile access proliferate, and people start using multiple devices.

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