A new survey conducted by the Mobile Marketing Association suggests very-high rates of user response to advertising based on location information.
Ten percent of the cell phone owners surveyed use mobile location services at least once a week, while 63 percent of Apple iPhone owners use location services at least once a week.
Respondents said they use these services most frequently to “locate nearby points of interest, shops or services.”
U.S. Consumers Significantly More Likely To Respond To Location-Based Mobile Ads Than Other Mobile Ad Types | Mobile Marketing Association
"Nearly half of those who noticed any ads while using location-based services took at least some action," MMA says. That compares to 37 percent of text message advertising and almost twice the rate of Web browser ads (28 percent).
Ten percent of the cell phone owners surveyed use mobile location services at least once a week, while 63 percent of Apple iPhone owners use location services at least once a week.
Respondents said they use these services most frequently to “locate nearby points of interest, shops or services.”
U.S. Consumers Significantly More Likely To Respond To Location-Based Mobile Ads Than Other Mobile Ad Types | Mobile Marketing Association
No comments:
Post a Comment