Tuesday, April 20, 2010

All Online Advertising Does Not "Suck"

No, all mobile or Web advertising does not "suck," as Apple CEO Steve Jobs says. But Jobs probably is right about rich media being an easier way to make ads engaging. Good creative helps, too, as shown by this Google spot for Chrome.

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Traditional Media, Social Media and Chatbots All Act as Gatekeepers, But Chatbots are Most User-Driven

As a graduate student in a journalism program I assisted on a study of journalism education. It was pre-internet, so that did not emerge as ...