Tuesday, April 20, 2010

All Online Advertising Does Not "Suck"

No, all mobile or Web advertising does not "suck," as Apple CEO Steve Jobs says. But Jobs probably is right about rich media being an easier way to make ads engaging. Good creative helps, too, as shown by this Google spot for Chrome.

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"Soak the Rich" is a Truly Dumb Idea, if a Catchy Slogan

Some of us dislike shallow or “bumper sticker slogan” levels of thinking. Economies and societies are very complicated things and we are ver...