AT&T CEO Randall Stephenson says "toll free" data plans, which would exclude certain types of content from counting toward a customer's monthly data allotment, likely will catch fire in the next 12 months.
In fact, he says content providers already are asking about whether they can partner with AT&T to do so.
"I think you'd be stunned if we weren't getting those phone calls," Stephenson says. "The content guys are asking for it."
Amazon pioneered that basic concept when it got deals to buy download bandwidth on behalf of customers buying book content for their Kindles.
And given the extreme bandwidth consumed by video, expected to the application which drives bandwidth consumption the most, that is a likely development.
Saturday, June 2, 2012
AT&T Expects Toll-Free Data Plans in a Year
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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