What causes customers to leave before buying? It's a question every online retailer should, and often does, ask. Here's a study by WorldPay about mobile commerce in the airline industry, lots of stats about user behavior in different countries, and detail on "shopping cart abandonment."
Wednesday, June 20, 2012
What Causes Mobile Shoppers to Abandon Airline Ticket Purchases?
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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