Thursday, June 21, 2012

What, How Big is Broadband Adoption in the United States?

There are some 93.3 million broadband subscriptions in service in the United States in the first quarter of 2012, according to the Broadband Forum. And it is possible those figures both overstate and understate actual broadband penetration. 


The "overstate" could occur if business accounts are included in the tallies. The "understate" would occur because those surveys do not seem to include mobile broadband, used by a significant and possibly growing number of households.


There are more people relying on mobile broadband as their primary form of Internet access and applications, these days. 

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Product Substitution: Plant-Based Protein Largely Fails the Test

It is a truism that substitute products, such as plant-based proteins that mimic meat, must have some obvious value that induces consumers t...