Is Voice a Product or a Feature?

It appears the Australian National Broadband Network is setting wholesale pricing policies that will raise new questions about the ways voice services can be packaged for sale to consumer customers. 


Each wholesale connection apparently costs a retailer $24, and both broadband and voice are included and required at that price. In other words, a retail provider "must" buy both broadband and voice capabilities from the NBN.

That raises an interesting question. Will re?"tailers sell voice and broadband separately, or as a bundle? And if they do, will consumers reset their expectations about the features a broadband connection "typically" provides, and what it costs?

In other words, is domestic voice a "feature" or a "product?" There are growing signs in the U.S. market that service providers are starting to consider shifting retail packaging from "voice as a product" to "voice as a feature." The new Verizon Wireless "Share Everything" plan moves in that direction, with voice and text messaging essentially becoming part of a basic "use the network" connection fee. 

Charter Communications is reported to be considering ending all sales of consumer voice as a stand-alone product. Apparently, in the future Charter voice will be a product that only can be purchased as part of a bundle including something else, the obvious candidates being broadband access or video entertainment. 

That's a half step towards making voice a feature of a network connection fee. Just how far the trend might go is not yet clear. But a reasonable person might argue that making voice services a feature, rather than a product, is the "best" way to assure future voice revenue.