Friday, June 15, 2012

Tablets are Shopping Platforms


More than half of tablet owners surveyed by Zmags in January 2012 reported shopping on their tablets at least once per week and 12 percent shopped daily. Already, nearly 30 percent of Internet users owns a tablet, and that should grow to more than 50 percent sometime in 2014 or 2015. 


US Tablet Users and Penetration, 2010-2015



Frequency with Which US Tablet Owners Use Their Tablets to Shop, Nov 2011 (% of total)

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