Monday, September 10, 2012

Broadband Connection Sharing Makes a Big Difference for HD Video Viewing Experience, Study Finds

After analyzing data from all its hosted video views in the United States over the course
of several weeks, Wistia found that about 18 percent of viewers cannot watch high definition video content without buffering. Wistia defines “HD capable” as a minimum of 2 Mbps per active user.

Wistia also gathered data from 25 companies and organizations including internet firms, universities, Fortune 500 companies, government agencies and technology companies.

Across these 25 organizations, the average percentage of non-HD capable views
was 25.6 percent. “In other words, a quarter of these viewers, some at Fortune
500 companies, could not watch streaming HD video,” Wistia says.

Wistia’s data on HD viewing capability at 100 hotels, ranging from national chains to luxury
establishments, indicates that 61 percent of the time, users could not view high definition video.

What is not clear is what percentage of the video views were attempted from mobile devices, on mobile networks, compared to fixed network connections.

The data does indicate that the degree of connection sharing makes a difference in user experience, whatever the aggregate total bandwidth at any location might be.



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