Saturday, September 1, 2012

"Untethered" Hasn't Displaced "Mobile," But is Growing

The living room and the bedroom are the most popular places Europeans use their tablets, CCS Insights reports. 

At least so far, tablet users are using tablets in place of laptops and netbooks around the home.

Almost 80 percent of  4,500 respondents to a survey said they're using their tablets in the living room. In the UK and France, nearly seven in ten use it in the bedroom, while almost four in 10 Europeans log-on in the kitchen.

If you add in the use of mobile phones on at-home or at-work Wi-Fi networks, it is obvious that "untethered" use of devices, applications and networks is becoming a bigger percentage of total usage.  

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