In saying it wants to turn intention into action, Google is providing more of its own content to Web surfers by adding information on hotels and restaurants around the world, a bid to attract users and advertisers from sites such as Yelp.
Travel is an important category for Google as it allows Google sites to become a destination. That's why Google bought Zagat and travel information provider ITA Software.
Google looks to become a one-stop-shop for not only product search but anything to do with the process of gathering information about travel and destinations. But
Google has other travel related interests, ranging from mobile payments to "local deals." In some ways, airline schedules are another form of "search." But Google would seem to have ambitions across a broader swath of the shopping process.
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