WhatsApp says it is not in talks with Google about a purchase by Google, after reports indicated that might happen. Of course, as always is the case, discussions could have ended because the two sides could not agree on a valuation. Facebook might step in, or Google could reassess its offer, reigniting discussions.
Some say the recent denial by Verizon Communications that it was in talks to buy all of Vodafone was an example of such an occurrence. Verizon really had been offering to buy all of Vodafone, with partner AT&T poised to take the balance of Vodafone’s assets aside from the Vodafone Verizon Wireless stake. But according to one line of thinking, Vodafone rejected the offer.
Stickiness and engagement would be the primary value, not the revenue. The reason is that if mobile data revenue is about $300 billion annually, global text messaging is about half of that amount, then the legacy revenue stream is about $150 billion annually.
If WhatsApp earns $1 a year from each non-Apple users, and an annual fee of $1 from others, with about 100 million users in total, and if you assume half the users are on iOS devices, then you might estimate 50 million users paying $1 a year, as recurring revenue. That would imply something like a price-earnings ratio of 20, an “Internet multiple.”
The point is that WhatsApp has value not so much as a revenue generator, but as an app with high stickiness, as most communication apps have proven is the case. WhatsApp and other over the top messaging apps stand to destroy much of the $150 billion in global text messaging revenue, not so much to take market share.
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