34% of all Video Now Consumed on Mobiles, Tablets
About 34 percent of all video consumed online--on a global basis--was watched on a mobile device (phone or tablet) during the fourth quarter of 2014, according to Ooyala.
Tablet and smartphone plays grew 200 percent in the past year, 500 percent since 2012 and 1600 percent since 2011, Ooyala says.
December saw the highest percentage of video plays on smartphones and tablets at 38%. That’s the highest since the Global Video Index began publishing.
In fact, December mobile plays were 15 percent higher than in November and 114 percent higher, year over year.