Monday, August 6, 2018

Smartphone is the Preferred Internet Access Device in U.K.

Given its portability and penetration, the smartphone is the preferred device for internet access in the United Kingdom, regardless of where people are accessing the internet (at home or outside it).

Even at home, 37 percent of the time spent online is on a smartphone, Ofcom reports.  

Use of the smartphone to go online when not at home or work is even more pronounced, accounting for 72 percent of time spent online. On average, customers spend 69 percent of time at home, including 55 percent of waking hours.

However, it also shows that there has been a significant increase since 2016 in the amount of time spent online in a location other than home or work; this more than quadrupled between 2007 and 2017, to an average of two and a half hours a week.

source: Ofcom

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