Current trends in 4G and 5G subscriptions supply a textbook example of a product life cycle or S curve. Most businesses and industries find they must support multiple successive S curves over time, as legacy product demand wants and new products must be created to replace the maturing products.
In the case of 4G, we see the peak of adoption, followed by a declining phase. In the case of 5G, we see a product in its earlier adoption phase. Historically, the adoption of successive mobile generations is an illustration of industries or firms moving along multiple successive S curves to keep growing revenue.
source: Cole Scott Group
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