Sunday, February 4, 2024

5G Unlimited Plans Can Indeed Boost ARPU

In principle, unlimited data usage plans offered by mobile operators in many markets “should” entice consumers to buy them, which, in turn, should lead to higher average revenue per account. 


And that indeed arguably is the case for 5G unlimited usage plans offered by some mobile operators in some markets. 


Market

Mobile Service Provider

Unlimited Data Plan Price

Biggest Capped Data Plan Price (Data Amount)

United States

Verizon

$80

$70 (50GB)

United States

AT&T

$85

$65 (50GB)

United States

T-Mobile

$70

$50 (50GB)

United Kingdom

EE

£38

£32 (50GB)

United Kingdom

Vodafone

£45

£35 (50GB)

United Kingdom

Three

£30

£25 (50GB)

Germany

Deutsche Telekom

€99

€79 (50GB)

Germany

Vodafone

€84.99

€69.99 (50GB)

Germany

O2

€79.99

€64.99 (50GB)

Japan

NTT Docomo

¥8,778

¥7,480 (50GB)

Japan

KDDI

¥7,260

¥6,270 (50GB)

Japan

SoftBank

¥7,150

¥6,210 (50GB)


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