Wednesday, January 22, 2025

Computing, Internet, Now AI Will Disrupt Content Industries

 


The 1957 film "Desk Set" starring Spencer Tracy and Katherine Hepburn partially revolves around the impact of new technology (computing) on the research library at a major newspaper. The themes of disruption, automation, job loss and productivity at a content business are clear enough. 

Technology (front office and production, not just content creation) has continued to affect and shape all content businesses, with the internet and digital media transition arguably having the greatest business models impact. 

But artificial intelligence has potential for transformatiion of business models at least as great as did the internet. 
                                              source: Visual Capitalist 

By some estimates, total 2024 advertising spend was shy of $400 billion. About 78 percent of that advertising is placed on digital media. About 22 percent of total advertising is placed on search engines. 

Social media garners about 19 percent of total ad spend, while spending on non-linear video and e-commerce sites continues to grow. 

The upshot is less advertising going to legacy media of all types (newspapers, magazines, linear TV). 



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