As driven as suppliers might be to use artificial intelligence, consumer and user reactions are more complicated. As always, the usefulness of the innovation has to be grasped to be embraced.
Consumers might be more comfortable with generative AI, for example, than providers expect. Students appear to be widely using it for purposes of writing essays, for example. But most consumers arguably already experience--and “use”--various forms of AI more passively, as when editing photos, using speech-to-text or searching for products to buy.
Title | Date | Publisher | Key Findings |
"2024 Consumer Study: Revolutionize Retail with AI Everywhere" | 2024 | IBM | Explores how AI can enhance retail experiences, particularly in inventory management and demand forecasting. Highlights the necessity of real-time data integration for building intelligent supply chains that meet specific customer needs. |
"Consumer Perception and Use of Generative AI" | 2024 | Parks Associates | Quantifies consumer familiarity with and usage of generative AI applications. Indicates that these applications are often consumers' first direct interactions with AI, prompting new discussions about AI's capabilities and limitations. |
"Consumers Know More About AI Than Business Leaders Think" | 2024 | Boston Consulting Group | Reveals that consumers possess a higher level of knowledge and excitement about AI than business leaders anticipate. Suggests that businesses should not underestimate consumer awareness and should engage more transparently regarding AI implementations. |
"Consumers Open to AI in Marketing, But Data Privacy Matters" | 2024 | CDP.com | Reports that 81% of consumers are receptive to AI being used in marketing for personalized recommendations, provided that data privacy concerns are adequately addressed. Emphasizes the importance of balancing personalization with privacy. |
"What Drives the Acceptance of AI Technology?: The Role of Expectations and Experiences" | 2023 | arXiv.org | Investigates factors influencing AI acceptance, finding that both direct experiences with AI and prior ICT experiences significantly impact acceptance intentions. Highlights the importance of managing user experiences to foster realistic expectations of AI technology. |
"Consumer Acceptance of the Use of Artificial Intelligence in Online Shopping: Evidence from Hungary" | 2022 | arXiv.org | Examines consumer acceptance of AI in online retail, identifying trust and perceived usefulness as key factors. Suggests that enhancing content quality and automation can improve consumer attitudes toward AI-powered webshops. |
"AI Is Ruining Your Laptops Now" | 2024 | Lifewire | Discusses consumer skepticism towards AI features in laptops, noting that such additions are often seen as unnecessary and resource-consuming, potentially deterring purchases. Highlights a disconnect between tech companies' promotion of AI and actual consumer preferences. |
"Artificial Intelligence Marketing" | 2024 | Wikipedia | Describes how AI enables hyper-personalized advertisements by analyzing consumer data and patterns. Notes that while AI-driven personalization can enhance customer engagement, it also raises concerns about data privacy and the potential for intrusive marketing practices. |
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