With the caveat that data for all of 2024 and early 2025 has to be estimated, it might be the case that new ChatGPT activity (to look at just one of the generative artificial intelligence chatbots) has begun to affect search engine volume growth, which is what most observers likely expected.
Forecast assumptions:
Google: Assumes a one- to two- percent annual growth rate, consistent with reported traffic stability and slight increases (1.4 percent from May 2023–2024).
Bing: Reflects a slight uptick post-ChatGPT integration in 2023, stabilizing at four-percent market share.
Yahoo & DuckDuckGo: Minimal growth, holding steady at two percent and one-percent market share, respectively.
ChatGPT: Starts low (reflecting its early web traffic of 55 million visits by late 2023) and grows rapidly, aligning with claims of 5.25 times growth in AI search use by early 2025.
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