Automation seemingly always tends to redefine job functions and value, and artificial intelligence is unlikely to be different. Past automation efforts show the way value shifts to different functions.
AI might be different in many ways, in part because it introduces automated content creation, such as AI-generated music, for which there could be many revenue models, perhaps in a business-to-business context more than a consumer context.
Unlike the current model, “stars” would not be able to monetize in the form of live concerts, merchandise sales and so forth. But there are lots of other B2B possibilities, such as licensing for game developers, filmmakers and advertisers.
Business Model | Description | Revenue Sources | Target Audience |
AI Music Generation Platform | Users pay to access an AI tool to create, edit, and download unique music tracks from a text prompt or existing sound. | Subscription Tiers (monthly/annual access), Pay-Per-Generation (token/credit model), Licensing Fees (for commercial use). | Content Creators, Music Producers, Brands, Game Developers, Hobbyists. |
Royalty/Sync Licensing Library | An online library of high-quality, pre-generated AI music (often human-curated/edited) sold for commercial synchronization use (sync licensing). | Perpetual Licensing Fees (one-time fee per track/project), Subscription Plans (royalty-free access to the entire catalog). | Filmmakers, Advertisers, YouTubers, Podcasters, Video Game Studios. |
Direct-to-Consumer (D2C) Sales | Selling final AI-generated music tracks, albums, or exclusive loop/sample packs directly to listeners or other artists. | Digital Sales (downloadable tracks/albums), Exclusive Content (e.g., NFTs, limited edition loops), Merchandise/Fan Subscriptions. | Fans, Independent Artists, Producers looking for unique samples. |
Streaming & Public Distribution | Distributing AI-generated music on major streaming platforms (Spotify, Apple Music, YouTube) and earning revenue based on play count. | Streaming Royalties (per-stream payments), Ad Revenue (from platforms like YouTube), Performance Royalties (via collection societies). | General Public/Listeners, AI Music Artists. |
Enterprise/Bespoke Soundtrack Solutions | Offering customized AI music services or APIs to corporate clients for large-scale, adaptive, or functional audio needs. | SaaS/API Access Fees (integrating the AI into a client's product), Service Fees (for custom composition projects like adaptive game scores or brand jingles). | Gaming Companies, Wellness Apps (for sleep/focus music), Retail/Hospitality (background music), Major Brands. |
AI Co-Pilot / Production Tools | Selling AI tools as plug-ins or features that assist human music producers with specific tasks, like generating drum patterns, chord progressions, or mastering. | Software License Sales, Subscription Access (for advanced features or cloud processing), Freemium Models (basic tools free, premium features paid). | Professional Music Producers, Sound Engineers, Composers. |
Prior waves of automation likewise focused heavily on B2B use cases, including the role of bank personnel, manufacturing roles, healthcare or retail checkout, for example.
Industry | Prior Role (Routine Task Focus) | Automation Technology | Current Role (High-Value Focus) |
Retail Banking | Bank Teller (Cash handling, deposits, withdrawals) | ATM, Online/Mobile Banking, RPA (Robotic Process Automation) | Financial Advisor/Relationship Manager (Consultation, complex problem-solving, sales) |
Manufacturing | Assembly Line Worker (Repetitive manual assembly, welding) | Industrial Robots, Advanced CNC Machines | Robot Technician/Engineer (Programming, maintenance, quality control, process optimization) |
Retail & Checkout | Cashier (Scanning, counting change) | Self-Checkout Kiosks, Inventory Management Software | Customer Experience Associate (Assisting with complex purchases, merchandising, order fulfillment) |
Legal | Paralegal/Junior Attorney (Document review, legal research) | AI-Powered Discovery Software, Natural Language Processing (NLP) | Strategic Legal Counsel (Interpreting AI results, litigation strategy, client relationship management) |
Healthcare | Clerical Staff (Appointment scheduling, billing, claims processing) | Electronic Health Records (EHR), Automated Billing Systems | Patient Care Coordinator (Complex scheduling, patient advocacy, optimizing care pathways) |
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