Qwest: An Example of What to Do When Only "Bad" Choices Are Available

Sometimes a company might find it has only bad choices available to it. For Qwest, that might arguably be said to be case. Faced with huge debt burdens, Qwest sold off its high-growth wireless business and then spun off its cable-TV division.

The moves allowed U S West to trim debt, avoid expensive capital investments and maintain the healthy dividends long associated with a traditional telephone operator. But those moves also made a growth strategy nearly impossible, since other arguably comparable larger telcos such as AT&T and Verizon used wireless to underpin most of their growth over the last decade, while video services now are starting to be a material factor for the fixed services business.

From a short term financial perspective, divesting those assets was helpful, but strategically ensured that Qwest would not have the industry-standard growth drivers of wireless and video. Of the two, the lack of a wireless offering was most significant.

To be sure, Qwest had other problems. Its service territory was the least dense of any of the former Regional Bell Operating Companies, which would have been an issue even if Qwest had retained its wireless and video assets.

Nor will Qwest be the last company to face the problem of having only tough choices to make. That doesn't mean a firm cannot harvest the returns from a declining business for a time. That is precisely what EarthLink is doing, for example. But there is no long-term future.

Qwest, and many other firms in telecommunications, likely face issues not quite as severe as EarthLink does, but with the same limited set of strategic options. Communications remains a scale business, so the largest firms have had an advantage in both wireless and video. The largest firms also will have similar scale advantages for the next wave of potential innovations as well.

Though access providers of all sizes face some fundamental issues, such as their place and power within the Web and Internet ecosystems, wired services providers face such issues most acutely.

"Soaring Profits" for Broadband Access Providers?

The Phoenix Center says claims by proponents of increased Internet regulation are quite wrong in claiming that firms such as AT&T, Verizon, Sprint-Nextel, Qwest, Comcast, and Time Warner Cable are making "record profits," "substantial profits" or  "soaring profits" that justify further regulation.

Quite to the contrary, those firms are earning at lower rates than the average Standard & Poors 500 firms does, and have done so for the last five years.

The Phoenix Center found that the profitability of the larger broadband access service providers is generally equal to, or below average, for firms in the S&P 500. It would be more accurate to say that profits are "'typical," not "soaring or 'substantial.'

Conversely, content firms like Google and EBay are substantially more profitable than the access providers are,  implying that access providers are not benefiting as much as others in the Internet ecosystem from the surge in broadband adoption and use.

Across all measures of profitability, Google and Ebay are two-to-four times more profitable than the better performing broadband providers.

In fact, the Phoenix Center found that both Wal-Mart and Colgate-Palmolive have much higher profits than the large access providers.

FCC Chairman Julius Genachowski has issued a challenge to the industry for data-driven analysis," according to study co-author and Phoenix Center President Lawrence J. Spiwak. "Accordingly, parties calling for regulation need to present more than just hyperbole about 'soaring' profits -- they need to present facts."

"The evidence shows that BSP profitability is fairly typical of American industry, if not a little low" said study co-author and Phoenix Center Chief Economist George S. Ford, PhD. "Based on available evidence, regulatory intervention based on substantial profitability by large BSPs has no basis in fact."

Elections Matter: Competitive Carriers Challenge Telco Wholesale Pricing

In the U.S. communications business, some things don't change, and among those unchanging realities is that competitive local exchange carriers believe they should have widespread rights to use access facilities owned by the former Regional Bell Operating Companies (Qwest, Verizon and AT&T), paying wholesale prices with healthy discounts.

The former RBOCs just as vociferously argue that such access should be available, but not on a mandated basis, and only at market-based rates. Those fights were particularly fierce earlier in the decade, but have been relatively muted over the past several years. But nothing is ever completely settled in the communications business.

Eight competitive communications providers and Comptel have asked the Federal Communications Commission to adopt rules that would lead to lower prices for broadband access and transport. The petition for "expedited rulemaking" will not, as its name suggests, result in anything actually happening very soon.

The request must, by law, be circulated for response, and those responses will be vigorous. The request also comes at a time when larger issues, especially the shape of a new national broadband policy, are being weighed as well.

Comptel, 360networks, Broadview Networks, Cbeyond, Covad Communications, NuVox, PAETEC, Sprint Nextel and tw telecom have asked the FCC to create new procedures that would require the former Bell Operating Companies to offer wholesale access at "going-forward rates," plus a "profit margin or markup" of about 22 percent.

The concept is arcane for anybody who is not a communications policy expert or communications attorney, but essentially boils down to a competitor belief that prices are too high, and that the changed political complexion of the FCC will allow changes more in line with CLEC thinking both on mandatory wholesale and robust discounts on wholesale facilities used by competitors.

The perhaps unstated hope is that the forthcoming national broadband plan might address terms and conditions for mandatory wholesale access to optical broadband facilities owned by the former RBOCs, something competitive providers would dearly like to win, and which existing rules do not support.

Still, the petitioners do not expect immediate action, as the request has to be circulated for public comment, and will, as usual, face heated opposition from Qwest, AT&T and Verizon.

Still, it has to be noted that elections have consequences. The new petition might not have been deemed to have a chance of upside in the previous presidential administration.

Will Telecom Markets Grow in 2010?

Worldwide telecom spending will decline four percent in 2009 with revenue of nearly $1.9 trillion. In 2010, telecom spending is forecast to grow 3.2 percent, say researchers at Gartner. The question lots of people logically will have is what pattern growth in U.S. enterprise and smaller business markets will take.

Qwest provided some anecdotal evidence during its third quarter earnings report. "As far as the activity in BMG and wholesale, I would say, yes. we are seeing some quicker decision making," says Teresa Taylor, Qwest COO. "Quicker decision making" is a sign of more buying intent and activity, as longer decision cycles represent less intent and activity.

Qwest's business markets group sells to enterprises, so the anecdote suggests enterprise demand, at least for Qwest, is growing. Business markets segment income of $409 million was flat, compared to the second quarter, but increased 11 percent year over year.

The caveat here is that Qwest believes it has been doing better than AT&T and Verizon over the last couple of quarters. All Taylor will say that trends are "positive."

How Long Will 40 Gbps, 100 Gbps Networks Last?

The problem with networks is that they do not last as long as they used to, which means they need to be upgraded more frequently, which also means the ability to raise capital to upgrade the networks is a bigger issue than it once was.

Qwest CTO Pieter Poll, for example, notes that Qwest's bandwidth growth now is 45 percent growth compounded annually, or nearly doubling every two years or so. That in itself is not the big problem, though. The issue is that consumers driving most of that new consumption do not expect to pay more for that consumption increase.

"From my perspective, the industry really needs to focus on tracking down cost per bit at the same rate, otherwise you'll have an equation that's just not going to compute," says Poll. Whether on the capital investment or operating cost fronts, adjustments will have to be made, one concludes.

Still, raw bandwidth increases are not insignificant. "If you look at 2008 for us it was unprecedented in terms of the work we did in the backbone," says John Donovan, AT&T CTO. "The capacity we carried in 2008, five years out, will be a rounding error.

Donovan notes that AT&T's 2 Gbps backbone lasted 7 years, the10 Gbps backbone lasted five years, while the 40 gigabit will last three years.

By historical example, one wonders whether 100-Gbps networks might last as little as two years before requring upgrades.

Donovan suggests carriers will have to rethink how they design networks, how routing is done and how content bits get moved around. One suspects there might be more use of regional or local caches, to avoid having so many bits traverse the entire backbone network.

Qwest Adds National Wi-Fi Access

Qwest Communications has joined the ranks of service providers for whom the Wi-Fi hotspot business model is cable modem or digital subscriber line service. The move also illustrates the growing trend to offer broadband access irrespective of how a network provides that access.

The next step for some providers will be broadband subscriptions that cover fixed or mobile access. For Qwest, the new features add a key mobility element for its fixed service.

Qwest broadband access customers now have free, unlimited nationwide access to Qwest Wi-Fi offered at 17,000 hotspots, powered by the AT&T Wi-Fi network.

A recent survey Qwest sponsored found nearly half of all respondents valued Wi-Fi because it provided them with the freedom and flexibility to stay connected beyond the home or office. In other words, users increasingly expect Internet access wherever they are.

"Our study showed that nearly half of all respondents get ‘antsy,’ in about an hour, if they can’t check e-mail, social networking sites or instant messaging," says Dan Yost, Qwest executive vice president.

Bandwidth Demand: Increasing Faster than Moore's Law

The thing about technological change is that lots can change underfoot without people really noticing it. And then some point is reached where the accumulated weight of those changes causes a tipping point. And we might be watching for such a tipping point in business broadband.

You'd be hard pressed to find much widespread evidence of the trend if you look at what small businesses are buying, but if one looks at enterprises, "T1 and DS0 already starting to go away," says Pieter Poll, Qwest chief technology officer. "More and more people are preferring metro Ethernet at the high end, so low-speed private line revenue and demand is decreasing."

At some point that will start to be a bigger, or more noticeable trend within the smaller and mid-sized business market as well, simply because the bandwidth intensity of modern business and consumer applications is increasing.

Average 2007 IP traffic was over 9,000 terrabytes a day in the consumer segment, for public Internet. The average in 2012 will be over 21,000 terrabytes a day, Poll says.

Qwest itself "sees our data networks doubling traffic every 16 months," Poll noes. "That's a faster rate of increase than Moore's Law," says Poll.

"There are just more customers, more are wireless and content also is shifting to richer media," he says.

"Our residential broadband base grows traffic 39 percent annually, no matter what size pipe they buy," Poll notes.

All of which has got Qwest's planners looking for ways to grow bandwidth faster. "We are doomed over time if bandwidth demand grows faster than Moore's Law," says Poll.

So how does Qwest do that? IP directly over optical waves, where the router and the optical transmitter are all one device. Meshing the edge devices also helps, as it reduces backbone network hops, and hence bandwidth usage.

Poll also thinks major backbone providers will start swapping fiber to gain greater topological diversity and improve protection from fiber cuts.

As for his views on where the next increment of backbone bandwidth will come, Poll notes there are some carriers wanting 40 Gbps equipment, though he personally thinks running 10 Gig E waves is more affordable. Still, "that could change soon," says Poll.

The bigger issue for him is that 40 Gbps will be stranded investment when 100 Gbps equipment is available.

"My personal feeling is that 100 Gbps is the step we want," says Poll.

Luster Off MVNO in U.S. Market

Ed Mueller, Qwest Communications CEO, now can be counted among executives who believe their mobile virtual network operator ventures have been a bust.

After operating an MVNO using the underlying Sprint network, Qwest now has concluded it simply hasn't worked well enough to keep doing. "We have a hole in wireless and we don't have the assets and we aren't going to invest," he says.

In Qwest's case, at least, an MVNO isn't financially attractive, but also is weak in the market place," Mueller says. One of the issues is access to the latest, greatest phones. "We don't have scale to get the new phones," he says.

"The financials and economics are really difficult," he says. "Only six percent of our customers bought, where the national average is 200 percent."

"Even if we had access to all the new phones, it would still have been difficult," Mueller says. And he also acknowledges a historic reality resellers of basic communications products of all sorts have faced: low margins. "We won't get rich on this, even if we have wireless that works," he says.

So why bother? "As part of a bundle, though, wireless gives us great stickiness," he says. He likes the resale agreement with DirecTV just fine, for many of the same reasons. "We have nine percent penetration of video," Mueller says.

That's about the same penetration as at&t or Verizon get in some of their markets in the first year. But at&t as well as Verizon expect, and get, higher penetration than that after as few as six to nine months. By the end of a year of full marketing, penetration can be in the 13 percent range.

The real money in wireless over a three-year time frame is data, not voice, Mueller says. "Voice will be a ride-along on the data," he adds.

The other thing is Qwest's interest in fixed mobile convergence, especially ways to use mobile handsets inside the home. "FMC is about strong signal inside the home," he says. "So we want a partner with a data network."

Nor does Qwest want to wait for handsets. "We want to be equally advantaged on the product set immediately, not in six months," Mueller says. "Two of the four wireless networks do not have wireline assets and should be a good fit for us. "

In other words, Qwest doesn't want an MVNO agreement, even if it is reselling another provider's network services.

SureWest Sells Wireless Assets

SureWest Wireless is being bought by Verizon Wireless for $69 million in cash. SureWest Wireless holds spectrum licences covering 3.8 million people in the Sacramento area and had around 50,000 subscribers at the end of September 2007.

SureWest, which operates triple play services in Roseville, Calif. and Kansas City, seems to have decided that mass market wireless is a scale business inefficiently operated by a purely local operator. Also, now that SureWest operates in more than one geography, it is unable to offer the same set of services in Kansas City that it now offers in Roseville, complicating the firm's marketing efforts.

Necessity often is the mother of invention, and SureWest seems now to be betting its future on broadband services, not wireless and broadband. In similar fashion, Qwest has decided to take a similar posture, having outsourced its wireless offerings to Sprint and its video entertainment to DirecTV.

It's worth keeping in mind: business strategies appropriate for scale players do not often make as much sense--if sense at all--for niche players. It is less a matter of what one would like to do and more a matter of what one practically can do.

Qwest Really Isn't Interested in IPTV

Qwest Communications International Inc. no longer will pursue cable franchise agreements with Colorado cities or build community-wide TV service in areas where it's recently won franchise approval. That's more confirmation of Qwest's strategic direction in video, which is to rely on its partner DirecTV for linear TV services.

Though Qwest plans to upgrade its broadband capacity in 10 major markets and 10 smallers ones in the company's 14-state service area, that is solely for the purpose of broadband-based services other than entertainment video.

Qwest still supports the idea of statewide television franchises. But it won't seek such a franchise.

What Next for Sprint Nextel?

Sprint Nextel has turned to a wireless industry veteran in naming current Embarq Corp. CEO and Chairman Dan Hesse new CEO and President. So what might we expect from him? Perhaps a focus on the many details of execution that seemed lacking in Sprint, of late. Hesse gets high marks for execution at Embarq.

Hesse also was considered a top candidate for the Qwest CEO post as well. And in some ways, Qwest and Sprint are in similar situations. Qwest does not have the financial ability to do some things one might expect from a former Baby Bell. Sprint likewise is in desperate need of serious attention to its core business, even as it contemplates a fourth-generation WiMAX rollout.

Neither company seems suited to a major acquisition that would fix the basic problems each faces. Qwest lacks scale to make some strategies work (it does not own a wireless network and arguably can't afford a major fiber-to-home video initiative).

Sprint remains the third-largest U.S. wireless carrier, but is feeling a rejuvenated T-Mobile nipping at its heels and has to do something really serious about its churn problems. Beyond that, Sprint is looking at some very basic decisions about future technology direction.

Volume in the global markets clearly is in GSM, and Verizon, the other major CDMA-based carrier, has made clear its decision to migrate to LTE, a GSM platform, for 4G. That leaves Sprint even more out on the fringe, as it now supports iDEN, which no other carrier uses, and CDMA which is losing traction in the U.S. market, if not yet internationally.

Before those issues can be tackled, Sprint has to stabilize itself. And Hesse is an adroit manager, most observers probably would say.

Before taking the helm at Sprint spinoff Embarq, he spent 23 years at AT&T, serving as President and CEO of AT&T Wireless Services from 1997-2000, then the nation’s largest wireless provider.

It is probably fair to say Hesse will have to right the ship before considering launching a new vessel.

328.7 Billion VoIP Minutes in Third Quarter

Service providers worldwide recorded an estimated traffic volume of 328.7 billion VoIP minutes during the third quarter, according to iLocus. Of those minutes 72.3 billion were local, 232 billion were national long distance and 24.4 billion were used for international long distance.

About 69.1 billion of those minutes were retail, 3.2 were wholesale local VoIP (white labeling, for example).

There is about 10 percent double counting in national long distance and about 20 percent double counting in international long distance. Double counted minutes are those minutes where the same call is being relayed by two or more carriers and counted as traffic by each one of them.

The top five service providers ranked by minutes were China Telecom, China Netcom, AT&T, China Mobile and Qwest.

Qwest Plans No Major Acquisitions or IPTV

After completing a months-long stratgic review, Qwest Communications essentially has decided to "stay the course." There will be "no major shifts" in Qwest's basic approach to the market.

People shouldn't expect major acquisitions or a massive move into IPTV, for example. Instead, Qwest seems to be focusing on a balance between capital investment and shareholder return issues, such as reducing debt load, buying back shares and supporting the payment of dividends.

Partnerships are the way Qwest will provide new services in areas such as video and wireless. That's good news for Sprint, who provides Qwest mobility services, and DirecTV for video entertainment. It also means Qwest will be receptive to other partnerships as well.

"We are looking at partnerships to help us with offerings in the home," Mueller says. "Partners will be a huge part of our success, going forward."

But Qwest will not be looking to make major acquisitions, or dramatically change the rate at which it invests in broadband access, undertaking a major fiber-to-home initiative, for example, though it is increasing its "fiber-to-node" efforts in a relatively controlled way.

Qwest expects by 2011 to increase its broadband penetration to increase from 23 percent to 40 percent, with higher access speeds and a nominal increase in operating costs.

The fiber-to-node deployments are not, Mueller emphasized, related to IPTV, but rather to data services. "Qwest doesn't have the scale" for that, Mueller says.

But fixed-mobile products will be launched in late 2008, to leverage the broadband access investments.

Overall, Qwest will attempt to balance capital investment with returns to shareholders, as one would conclude given Qwest's resumption of dividend payments.

Capital run rates now set at about $1.8 billion are a "good run rate for us," Edward Mueller, Qwest CEO says. "We are trying to minimize capex where it doesn't drive growth," he says. "We will try, in the network operation, be picky and minimize capital expenditures in the outside plant where it doesn't make a reasonable return for us." There also will be a bigger emphasis on "success-based" capital investment, in the enterprise space, for example.

Qwest will focus in 20 markets, including its 10-largest markets, for the FTTN upgrades. Those upgrades might include support for gaming services rather than entertainment video, with the 20 Mbps downstream access capabilities the FTTN upgrade will support. Qwest earlier had said it would spend an incremental $175 per home passed to put the FTTN network in place for 1.5 million homes.

Qwest says it will focus its wholesale efforts on "profitable expansion," suggesting a "success-based" approach to out-of-region enterprise services. The hosting part of our business has promise, Mueller says.

Qwest to Reinstate Dividend

Qwest Communications will issue its first dividend since 2001, setting a recurring quarterly payout to shareholders of eight cents per share. In some ways, the move represents the final end to the "dot bomb" and telecom crash of the early 2000s.

New Qwest FTTN Plan

Though it might be said to be a baby step, Qwest Communications has decided to up capital spending by an incremental $200 million over the next two years to bring 20 Mbps service to 1.5 million customer dwellings. The fiber-to-node plan obviously will rely on Digital Subscriber Line of some sort for the drop, but Qwest did not specify which particular approach it has in mind. It could use ADSL2 or VDSL, of course.

Basically, the company, which normally spends between $70 million and $100 million on fiber-to-node access plant, is incrementally spending the extra $200 million to pick up the tempo.

In a bit of a twist, Qwest will not deliver linear entertainment video over the network, relying instead on its DirecTV satellite service for that. Instead, it really sees the FTTN upgrade as a data services play.

As is always the case, investors seem not to like the idea. They didn't like Verizon's FiOS plan or fiber-to-customer plans launched by independent providers in France, for example. Investors fear Comcast and other cable companies will wind up spending more money on upgrades of their own as well.

Qwest is doing the right thing. Bandwidth is the reason any terrestrial wireline network has for existing. Failure to invest in bandwidth means business death. Sure, investor expectations have to be managed. But were in up to the investors Qwest would pay out a dividend and condemn itself to ulimate bankruptcy.

The program is not nearly as sweeping as upgrade programs underway at Verizon and at&t. Qwest simply can't afford that. But neither can Qwest sit still and do nothing. Investors might finally be seeing the fruits of at&t and Verizon investments in broadband infrastructure. They will see the same at Qwest, as unpopular as the investments are.

How Long Can Cable Keep Prices Up?

For years, cable companies boasted the fastest residential broadband speeds, allowing them to resist lowering their prices. But that pricing stability may be changing, according to a new analysis by market research house Pike & Fischer.

For an expanding number of homes, at&t and Qwest can match or exceed cable offerings with downstream speeds up to 7 megabits per second. And with the launch of its fiber-based FiOS service, Verizon now can exceed cable modem speeds at competitive prices in a growing number of markets.

For customers signing a contract, FiOS delivers speeds of 5 to 10 Mbps downstream and 2 Mbps upstream for $40, and 15 to 20 Mbps downstream and 2 to 5 Mbps upstream for $50, note analysts at Pike & Fischer. Verizon has also begun offering FiOS "triple-play" service bundles priced below $100. This is forcing cable operators in FiOS markets to respond.

Significant downward price pressure will be the result. Cablers soon will find out that in capacity and access markets, unlike some content businesses, the typical and expected trend is lower prices over time.

Telcos and Web Communications: Who Wins?

Attention might not be the basis for every revenue model, but it clearly underpins most media businesses. It might underpin other businesses as well, including communications.

So note changes in how and where people in France are spending their "communications" time. Since 2000, attention and time spent have been shifting towards Web-based applications and pursuits, and away from telephone-based communications. To be more precise, 53 percent of "communications" or more might be said to originate in some Web related activity, not a classic "pick up the phone" activity.

Time isn't exactly money, so attention and usage do not translate immediately into revenue. But attention sooner or later will create the possibility of revenue. And if this sort of shift in how people communicate continues, revenue opportunities and potential inevitably will shift.

That doesn't mean revenue-generating endpoints such as mobile phones, other communicating devices or "access" services will stop proliferating. It simply is to point out that when so much communications activity originates in Web-based things, whether enterprise or consumer driven, something new will happen, revenue-wise. It has to.

ISP Subscriber Growth Favors Tier One Providers

Not that anybody should be surprised by the latest ISP subscriber figures, but large tier one telco and cable providers are racking up more market share while independent mass market providers are losing share. The one countervailing trend is that providers focused on the small and mid-sized business, such as Covad, continue to grow.

For those of you familiar with the SME space, it is, always has been and always will be a fertile segment for independent providers of all sorts. The latest ISP figures only confirm that observation, again.

Disruption? Maybe Not.

Lots of companies and lots of people have been at the "telecom disruption" game for quite some time, beginning way back with the Carterfone decision and MCI's assault on the long distance calling market. We have had Internet service providers, competitive local exchange carriers, hosted service providers, application providers, instant messaging providers, portals, VoIP providers, cable companies, satellite providers and others attacking one part or another of the global telecom value chain.

Through it all, global communications service revenue has kept climbing. In fact, you'd be hard pressed to find any year when that didn't happen. Perhaps the issue is not disruption at all, but rather transformation. There will be new spaces created, and a rearrangement of older spaces. But nothing has stopped global revenue from climbing, year after year.

Of course, all the analysts could be wrong. Some cataclysm could yet await. But it sure doesn't appear to be something you would build your company on.

FCC Ends RBOC Long Distance Restriction

The Federal Communications Commission has eliminated the old requirement that dominant local exchange carriers conduct long distance operations separately from their local access operations. The old regulations obviously don't make much sense in an environment where long distance has ceased to be a separate business, for the most part, and where all access providers routinely bundle access and long distance calling.

As a phase-in mesure, a&t, Verizon and Qwest agree to offer special rate plans tailored to consumers who use little long distance, for a period of three years. As most post-paid mobile calling plans all include bundles of calling including "local" and "long distance," the move allows the former regional Bell operating companies to reduce their overhead.

The change does not materially affect the way wireless and wireline calling is offered to the retail market. The issue isn't really long distance at all. Instead, the bigger issue is which servics, and how many servics, to buy as part of a single bundle, in the consumer market.

To encourage such behavior, Verizon recently increased the price of stand-alone FiOS broadband in some markets if isn't part of a voice or television bundle.