Mobile is Most-Owned U.S. Gadget

Of what it calls the "seven key appliances of the information age," the mobile phone is far and away the device of choice for U.S. consumers, say researchers at the  Pew Research Center’s Internet & American Life Project.

Fully 85 percent of Americans now own a cell phone, including 96 percent of people 18 to 29 years old.

About 76 percent of Americans own either a desktop or laptop computer as well. Since 2006, laptop ownership has grown dramatically (from 30 percent to 52 percent) while desktop ownership has declined slightly.

Just under half of American adults (47 percent) own an MP3 player such as an iPod, a nearly five-fold increase from the 11 percent who owned this type of device in early 2005, the Pew Research Center says.

Game consoles are nearly as common as MP3 players, as 42 percent of Americans own a home gaming device. Parents (64 percent) are nearly twice as likely as non-parents (33 percent) to own a game console.

Tablet computers and e-book readers, as you would expect, have not reached those levels of ownership, yet. However, these devices are proving popular with traditional early adopter groups such as the affluent and highly educated, the Pew Center reports.

Ownership rates for tablets and e-book readers among college graduates and those earning $75,000 or more per year are roughly double the national average.

How PC Usage is Different from Mobile

To state the obvious, users behave differently on their mobile devices than they do on their PCs, which ought to have implications for a world where perhaps half to two thirds of all Web and Internet access is from a mobile device.

A study of 16 information workers over a period of time illustrates some of the differences (again, keeping in mind that habits likely continue to evolve).

Mobile service providers, for example, know there is a huge difference between users on PCs and smartphone users.

Namely, PC users consume lots more data. And that is what the study conducted by Microsoft and the University of Washington also noted. The other obvious observation was that phones are used for voice and text messaging. PCs can be used for those applications, but in this study of office workers, that was not the case.

And productivity applications, though important for desktop use, was not the focus on mobiles, where "maps" seem to be more important, as you might expect. Users relied on both devices for email and Web access. Beyond that, the usage profiles were different.

Aside from the sheer difference in volume, understandable given the "on the go" nature of a mobile phone, users did different things on their mobiles. One might hypothesize that mobile device input-output limitations and time constraints (people are on the go) account for much of the difference in behavior. Heavy document or file interactions are not prevalent on mobiles.

That doesn't mean people will stop doing things at their desks that require full PC support. It does suggest that as use of mobiles becomes a bigger driver of Internet usage, the key applications will change. Mobiles are "becoming PCs," but that does not mean they will be used the same way, at all. The Microsoft study simply confirms that fact.

Apple iPhone Price Cut is, Oddly, About the Buzz

Equity analysts and presumably some investors are said to be quite unhappy about the $200 price reduction on the eight gigabyte vesion of the iPhone, which now sell for $399, $200 less than the price consumers paid just three months ago when the iPhone launched on June 29. "Leaving margin on the table" is the problem.

Apple announced a credit of $100 for early buyers after the price reduction. The credit is a bit unusual. The timing of the price cut is quite unusual. Apple has in the past waited as much as a year to drop prices on a device.

Some say the move is a significant strategic and tactical misstep. Maybe. But Apple once again gets huge buzz, refocusing attention a couple months after the splashy launch. Lower than anticipated sales is unlikely to be a drive, as the company stands by its initial projection of one million sales by the end of the quarter.

It might sell twice as many. Nobody knows yet. Undoubtedly some thought was given beforehand to the customer irritation factor. The credit could have been part of the plan, not an afterthought when a hue and cry arose about the unfairness of the price cut for early buyers.

Yes, there is some margin hit. But Apple now stands ready to move past the "gotta have it" early adopter crowd and occupy other niches in the market. Just what niches is the issue. Everybody intuitively understands that a BlackBerry is "email in your pocket."

I'm still having trouble coming up with a simple description of what precise niche the iPhone occupies. It might be the "heavy iPod user who doesn't want to carry a mobile phone." The iPhone might simply be a communicating iPod. It doesn't seem quite right to say it occupies the "whole Internet in your pocket" position.

It might more plausibly be something like an "easy to use mobile phone" positioning, analogous to the way the early Apple PCs held that niche in a world of command line interfaces. Graphical user interface is then the idea; "mouse"-based instead of "C: prompt"; finger rather than scroll wheel or button.

With the price cuts, Apple gets a chance to establish something more like its ultimate market position, as enough users are aggregated to figure out how end users view the device. Right now it still seems to be a device whose niche is evolving.