Google Apps on WildBlue Home Page

WildBlue Communications will be making Google Apps available to its broadband access service directly from the WildBlue.net home page in the first quarter of 2008. The apps include Gmail webmail services, Google Calendar shared calendaring, Google Talk instant messaging and Google Page Creator web page creation tools.

The new WildBlue.net home page will also feature a mix of news, weather, sports, and entertainment, plus powerful new customizable features from more than 2,000 available Google Gadgets that can be easily added to each customer's individual WildBlue.net home page.

To be sure, any Web user can access any of the Google Apps on their own. But the WildBlue deal should help increase awareness of, and use of, the Web-based apps. Some observers say most Web users aren't aware of Google Apps, so the deal will help popularize the tools.

The deal is reminiscent of the way the old SBC used Yahoo as a way to drive the usability of its Internet access services. Sure, the deal is not exclusive. Users can get access to the functionality some other way. But the packaging should help, in the same way that apps benefit from placement on mobile provider "main decks."

Amazon DevPay: Getting Paid for Cloud Apps

Amazon DevPay is a simple-to-use billing and account management service that makes it easy for developers to get paid for applications they build on Amazon Web Services.

Amazon DevPay allows app providers to quickly sign up customers, automatically meter their usage of services, have Amazon bill users, and collect payments.

Amazon DevPay provides a simple Web interface for pricing applications based on any combination of up-front, recurring and usage-based fees.

To use Amazon DevPay, users develop using Amazon S3 or an Amazon EC2 Machine Image (AMI), register the apps with Amazon DevPay, provide a product description and configure your desired pricing.

The Amazon DevPay purchase pipeline is linked to the app Web site. Activity is
monitored on the Amazon DevPay Activity page.

There are no minimum fees and no setup charges. Activity is billed at three percent of the transaction amounts and $0.30 per bill generated.

Amazon SimpleDB: Boost for Cloud Computing

Amazon now offers SimpleDB, a Web service for running queries on structured data in real time. This service works in close conjunction with Amazon Simple Storage Service (Amazon S3) and Amazon Elastic Compute Cloud (Amazon EC2), collectively providing the ability to store, process and query data sets in the cloud.

Traditionally, this type of functionality has been accomplished with a clustered relational database that requires a sizable upfront investment. In contrast, Amazon SimpleDB is easy to use and provides the core functionality of a database--real-time lookup and simple querying of structured data--without the operational complexity.

Amazon SimpleDB automatically indexes data and provides a simple API for storage and access.

Amazon SimpleDB provides streamlined access to the lookup and query functions that traditionally are achieved using a relational database cluster, while leaving out other complex, often-unused database operations.

Amazon SimpleDB allows easy scaling of applications as well. For the Beta release, a single domain is limited in size to 10 gigabytes and 100 domains. Over time these limits may be raised, Amazon says.

The service runs within Amazon's high-availability data centers and fully indexed user data is stored redundantly across multiple servers and data centers.

Amazon SimpleDB is designed to integrate easily with other web-scale services such as Amazon EC2 and Amazon S3. For example, developers can run their applications in Amazon EC2 and store their data objects in Amazon S3. Amazon SimpleDB can then be used to query the object metadata from within the application in Amazon EC2 and return pointers to the objects stored in Amazon S3.

Developers and users pay only for what they use; there are no minimum fees.

Machine use costs $0.14 per Amazon SimpleDB Machine Hour consumed. Data transfer in
$0.10 per gigabyte. Data transfer out varies based on volume. Costs are $0.18 per GB for the first 10 TB per month; $0.16 per GB for the next 40 TB and $0.13 per GB over 50 TB.

Structured data storage costs $1.50 per GB-month.

The point is that it is becoming easier by the day to create, store and execute applications based entirely "in the cloud," without ownership or lease of data facilities, access pipes or servers to support those apps. At some point, highly-distributed workforces or end user bases will find it congenial in the extreme to support remote users with services always available through a standard Web browser, with the latest version, with no need for loading updates, patches or extensions.

As software becomes a service, computing infrastructure also is becoming a utility or service as well.

Channel Embraces SaaS

An IDC survey of members of the International Association of Microsoft Certified Partners suggests high expectations for software as a service.

IDC says 76 percent of solution providers who responded believe that SAAS will dramatically impact the partnering landscape, and more than 70 percent of solution providers view it as an opportunity. Solution providers believe that the most profitable opportunities related to SAAS will be in the area of deployment and implementation services.

But solution providers are also looking forward to the recurring revenue opportunity that comes with the SAAS business model.

SAP, Microsoft, Cisco Systems and IBM are among the application providers expected to be active in 2008.

Microsoft Gets Viacom Online Ad Deal

Viacom Inc. has selected Microsoft Corp. as its Internet advertising partner in a five-year agreement initially valued at an estimated $500 million, also involving online games, shows and movies.

Microsoft will help Viacom place advertising on Viacom's U.S. Web sites and be the exclusive seller of its remnant display advertising, or ad space Viacom has been unable to sell.

As part of the deal, Microsoft will also license on a non-exclusive basis long and short-form television and movies from Viacom for the MSN portal and the Xbox 360 game system's online network.

Microsoft has also agreed to buy ads on Viacom's broadcast and online networks over five years and help Viacom establish itself as a publishing partner on Microsoft's casual Internet gaming sites.

VoSKY, Skype Gateways Available Globally

The Skype VoSKY Exchange family of rack-mountable PBX-to-Skype gateways are now available worldwide, VoSKY says. The gateways allow businesses to make and receive free Skype-to-Skype calls with customers and partners, as well as between company offices, as an adjunct to existing business phone systems and calling services.

The co-branded Skype VoSKY Exchange 9040 and 9140 also add VoIP applications such as Click-to-Call, PBX Remote Access, Multi-site PBX Networking and Skype Trunking to existing phone systems.

Some will question whether the gateways are widely suitable for enterprise use. Well, they certainly are suitable for small and mid-sized business use. Enterprise policies might be more challenging, partly in terms of security, partly when complete call logging or recording is required.

For organizations without stringent call recording or logging requirements, the VoSKY gateways are an augmentation solution, used with existing phone service, not as a replacement. If the Skype network goes down, all calls simply are handled by the IP or TDM phone system as they normally would be.

XO Communications, Tech Data in Distribution Deal

XO Communications has signed a distribution deal with Tech Data Corporation, giving Tech Data partners IP communications services for small and medium-sized businesses.

Tech Data will offer its resellers and systems integrators XO's converged IP voice and data services, including XO SIP, which delivers converged voice and data services to businesses with IP-PBX systems over a single, high-speed connection.

XO SIP delivers converged voice and data services to businesses with IP-PBX systems over a single, high-speed connection. XO SIP features include unlimited local calling; unlimited site to site calling; long distance; dedicated Internet access; optional voice compression and online management.

Sale Ahead for EarthLink?

EarthLink Executive Vice President Mike Lunsford, who acted as interim CEO after the death of former CEO Garry Betty, is leaving the company at the end of the year. Earthlink CTO Jon Kerner also is said to be leaving, as is Vice President of Production Operations Eric Alfaro. Kip Morgan, former EarthLink Vice President for Direct Marketing, Access and Audience, also has gone elsewhere.

When such things happen, one normally expects a sale of assets, which is what many observers expected when Rolla Huff took over at EarthLink.

T-Mobile, 3 Join 3G Networks

T-Mobile and 3 are pooling their U.K. 3G transmission networks, a move expected to reduce mobile tower sites by about 5,000 and save £2 billion in capital spending.

Kevin Russell, 3's UK chief executive, said the joint venture deal includes contingencies should either company be taken over, but both expect it to be a long relationship.

The move is not unprecedented, but still is unusual. Though not dictated by regulatory requirements, the move essentially creates a wholesale entity both retail networks will use to operate their businesses. It is not a structural separation, but certainly a functional separation.

By the end of 2009 the two companies plan to have 13,000 sites, covering 98 percent of the population with a mobile broadband network capable of speeds up to 7.2 Mbps.

Wireline Substitution, Mobile Plans, Broadband

KPN seems to have found a way to take market share in the German wireless market: give customers unlimited calling for a flat fee, avoid phone subsidies or selling phones, and keep things simple. The growing number of wireless-only customers apparently is helping, as one obviously needs more minutes in the plan to cover the additional volume when all calls in and out are taken on the mobile.

For $108 a month, Base subscribers can make unlimited free calls anywhere in Germany. A comparable offer by Vodafone costs $144. The sister E-Plus brand KPN supports also has shifted to this "no frills" approach.

In the third quarter 2007 subscriptions wereup 16 percent year-over-year, to some 14.1 million. E-Plus operating profit also rose 79 percent over that period, with profit margins of 38 percent.

Of course, KPN will have to figure out how to translate that success into similar good fortune in the mobile broadband segment, where it might not be quite so easy to maintain robust margins of this sort. Still, KPN's approach to the market is an example of what a carrier can do in an environment where phones are unlocked.

As Verizon moves to "unlock" its CDMA network, and as the C block 700-MHz spectrum goes into operation, also with an "unlocked" approach to device use, one wonders how soon somebody will try this in the U.S. market as well. Cricket Communications, one might argue, already has been chasing the wireline replacement market, but without the unlocked phone component.

FCC Reimposes Market Share Cap

The U.S. Federal Communications Commission has voted to impose a limit on the size cable operators can reach on a nationwide basis, limiting any single company from controlling more than 30 percent of total subscribers. The FCC in the past has maintained such a rule, but the limit was invalidated by a court decision in 2001.

Consumer groups say a strict limit on cable television system ownership is needed to prevent them from dominating television programming and Internet services and from blocking video competitors.

As a practical matter, the FCC action could affect merger deals Comcast Corp. would like to pull off, as Comcast already has about 27 percent. The rule might also affect smaller operators like Charter Communications and Cablevision , as it might rule out their acquisition by Comcast.

New Role for ENUM?

Analysts at the Yankee Group think there might be a new market developing for network elements or functions that provide the electronic numbering function that today is provided by peering federations. Such IP Routing Directories functionally provide the basic information required for interconnecting discrete VoIP networks.

Proponents of ENUM have argued that the business benefits derive from operational cost savings and service quality made possible by avoiding traditional PSTN routing infrastructure (SS7) to complete VoIP calls destined for a non-local VoIP
endpoint.

To date, business issues and volume issues have proven to be stumbling blocks. Large carriers make enough money from interconnection that any move to models that dispense with such payments are undesirable. That's the business issue.

And though native VoIP networks obviously require some sort of interconnection fabric, the fact remains that VoIP still is a small amount of total volume.

For the moment, legacy interconnection requirements remain essential. The percent of originating VoIP calls that are actually destined for an IP endpoint are sufficiently small that it might not make terrifically great sense to shift to an IPRD function of some sort.

Ideally, IP-to-IP connections are preferable. But the cost and quality issues might be a growing irritant rather than a compelling necessity for a large carrier, at the moment.

The pain of media conversion and database dips might not be creating enough pain to require an immediate shift to ENUM, in other words. Not to ignore the revenue implications for large carriers, either.

Whither WiMAX?

It might seem odd to question just how big the WiMAX infrastructure market might be, given strong support from the likes of Intel and others who see a data device optimized broadband network as a huge opportunity. And maybe WiMAX ultimately will create a large enough global base of infrastructure that handset and device manufacturers will have a large opportunity.

But potential end user volumes matter, and matter a lot, in today's world. The issue isn't whether WiMAX will work. CDMA works. But global volumes for GSM networks are so large that device innovation is higher on the GSM than the CDMA sides of the ledger. Volume also is a factor for software developers, who prefer larger markets to smaller markets.

Sprint got people excited with plans to build a $5-billion, nation-wide network in the U.S. but that strategy is now in question. Sure, there's the rest of the world, but if you have followed mobile technology trends for any time, you are more careful about the installed base, and the potential installed base.

In the third-quarter, Infonetics Research says, worldwide WiMax equipment sales climbed a mere six percent to $206-million. Meanwhile, worldwide unit shipments of fixed and mobile WiMAX equipment rose 16 percent in the third quarter of 2007.

Still, Infonetics is looking for Wi-Max to see annual growth of 87 percent between 2006 and 2010 as more carriers embrace the fourth-generation technology.

The number of worldwide WiMAX subscribers (fixed and mobile) is expected to skyrocket to close to 60 million in 2010, led by the Asian region, Infonetics says.

Still, there is the historic example of iDEN and CDMA to consider. Devices are more important than networks these days. And one has to contend with the issue of sheer mass, in that regard. There's no question that WiMAX will work. But that's not the crucial question. The issue is how large the market for WiMAX devices might be, compared to GSM and its derivatives.

What Next for Sprint Nextel?

Sprint Nextel has turned to a wireless industry veteran in naming current Embarq Corp. CEO and Chairman Dan Hesse new CEO and President. So what might we expect from him? Perhaps a focus on the many details of execution that seemed lacking in Sprint, of late. Hesse gets high marks for execution at Embarq.

Hesse also was considered a top candidate for the Qwest CEO post as well. And in some ways, Qwest and Sprint are in similar situations. Qwest does not have the financial ability to do some things one might expect from a former Baby Bell. Sprint likewise is in desperate need of serious attention to its core business, even as it contemplates a fourth-generation WiMAX rollout.

Neither company seems suited to a major acquisition that would fix the basic problems each faces. Qwest lacks scale to make some strategies work (it does not own a wireless network and arguably can't afford a major fiber-to-home video initiative).

Sprint remains the third-largest U.S. wireless carrier, but is feeling a rejuvenated T-Mobile nipping at its heels and has to do something really serious about its churn problems. Beyond that, Sprint is looking at some very basic decisions about future technology direction.

Volume in the global markets clearly is in GSM, and Verizon, the other major CDMA-based carrier, has made clear its decision to migrate to LTE, a GSM platform, for 4G. That leaves Sprint even more out on the fringe, as it now supports iDEN, which no other carrier uses, and CDMA which is losing traction in the U.S. market, if not yet internationally.

Before those issues can be tackled, Sprint has to stabilize itself. And Hesse is an adroit manager, most observers probably would say.

Before taking the helm at Sprint spinoff Embarq, he spent 23 years at AT&T, serving as President and CEO of AT&T Wireless Services from 1997-2000, then the nation’s largest wireless provider.

It is probably fair to say Hesse will have to right the ship before considering launching a new vessel.

Personal Navigation: Quiet but a Big Deal

Garmin and TomTom will both ship over 10 million personal navigation devices this year, recent forecasts suggest. Total production in 2007 for just those two manufacturers is something on the order of 22 million units.

To put that in perspective, that's about half of the 55 million iPod music players Apple probably will sell in calendar 2007.

Location-based services seem to catching on very rapidly in the consumer space, after a long gestation in the commercial markets. Is it any wonder Google is so hot on location-based services, or the advertising and marketing opportunities that seem destined to come along with location awareness?