Green Shoots or Grasping at Straws?

With the caveat that nearly all financial information is backward looking, corporate earnings performance of companies in the S&P 500 for the first quarter of 2009 has been "less bad than expected," according to Thomson Reuters.

With 91 percent of companies having reported first quarter earnings, the blended growth rate for the broad market stands at -35.6 percent.  As of April 1, 2009, analysts were forecasting a first quarter growth rate of -36 percent.

That noted, the first quarter marked the first time the S&P 500 has recorded seven straight quarters of negative growth since Thomson Reuters began tracking the data in 1998.

And, though companies are beating expectations, the fact remains that all ten sectors that comprise the S&P 500 index are expecting earnings to decline in the second quarter.

Telecom companies in the S&P 500 index had a minus three percent growth rate in the first quarter. While discouraging, telecom companies experienced nothing like the negative 95.5 percent decline for consumer discretionary companies or the negative 59 percent showing for energy firms or the negative 60.8 rate of financial companies.

Strategy Implications of Long Tail

Telecommunications is a business of scale, requiring huge capital investments. So it should not be surprising that the number of contestants is limited.

In the legacy wired voice markets, it once was an ironclad rule that the Regional Bell operating companies represented about 90 percent of lines in service.

In the U.S. wireless market, just four providers have about 90 percent market share.

As discrete video, wireless, broadband and voice markets start to merge, different names will start to appear. And it is conceivable that the share held by the few providers with the most share will broaden. Something more like a classic "80/20" distribution could occur, where 20 percent of providers hold 80 percent share.

What seems unlikely is that the roughly "L" shaped curve will change. You would be hard pressed to name a single business category (subscribers, profit, profit margin, revenue) where such a distribution is absent.

The obvious strategy inference is that if one is not likely to be found among the ranks of the 20 percent with 80 percent share, one had better have a clear niche. Geography, packaging, price, lead application, user interface, device, channels, customer segment or intangibles are typical ways providers differentiate.

In a service provider business spinning off more than $1 trillion annually in revenue, even small niches, fairly far out on the "tail" of market share, can be big businesses.

Is TV Advertising Permanently Broken?

TV networks typically get orders for $9 billion or so (nearly half of total annual advertising) in advertising commitments during the "upfront season," and, as you might suspect, expectations are somewhere between shockingly low to dangerously low. Some estimate the major broadcast networks might wind up getting $7.5 billion, a slide of between 13 to 20 percent.

New media is part of the reason; new ad targeting capabilities another. Anticipated dips in consumer spending likely are another reason. People aren't buying cars or financial products at the moment, so some advertisers seem to be scaling back their expectations for what advertising can accomplish, at least in the network TV channel.

So the issue, stated or unstated, is whether the change is temporary or secular (permanent). Certainly supporters of online or other targeted advertising channels would hope for the latter.

Some would argue that even if economic deterioration abates, there is no evidence that consumers and advertisers will revert to their previous spending habits.

So the issue is: is spending for network TV advertising on the cusp of a permanent, negative change, in large part because Web, targeted, mobile and online alternatives are becoming viable?

http://seekingalpha.com/article/139815-advertising-buy-audiences-not-media-brands?source=feed

Add Email Contact Info on a BlackBerry With One Click

BlackBerry users now can add contact information embedded in emails directly to their contact managers, with a single click, using "gwabbit for BlackBerry," now available a BlackBerry App World, Research in Motion's app store.

The app also can be downloaded from www.gwabbit.com. The app can add and update information in the BlackBerry Contacts or Microsoft Outlook directories.

Gwabbit costs $9.99 annually.

The "gwabbit for Outlook" app, released earlier, automatically identifies signatures in incoming emails and creates them as new or updated contacts on a desktop or notebook PC.  gwabbit for Outlook is available for a single, one-time fee of $19.95.  The two products together deliver complete email contact management for any professional on the road or at their desk.

Gwabbit is now available for all BlackBerry smartphones including the BlackBerry Bold, BlackBerry Storm, BlackBerry Curve series and BlackBerry Pearl series of smartphones.

Nearly Half of Consumers Say Lack of Advertising a Sign of Trouble

More than 48 percent of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling says Ad-ology Research.

Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business, a recent survey suggests.

The study finds advertising appears to play a key role in consumers’ view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential customers.

“It is critical to advertise in the current economic climate, to maintain long-term positive consumer perception of your brand,” says C. Lee Smith, president and CEO of Ad-ology Research. “Advertising not only assures consumers of a business’ reliability in a soft economy, but it can influence where and what they buy, especially when the ads address concerns about value,” Smith says.

http://www.marketinginsightstoday.com/archives/1223

"Easy to Use" Mobiles a New Niche

"Easy to use" mobile phones are a demographic "evergreen" market segment, Swedish consumer electronics company Doro believes.

In some cases it’s not a matter of whether customers are actually able to use a device, but rather they resonate with the image that the product conveys.

But there are some important design considerations. Larger characters on the phone screen and bigger buttons for dialing numbers are examples. Those with hearing loss can be provided devices that sync hearing aids using Bluetooth and have high quality speakers.

Though nobody can predict what will happen when today's BlackBerry and iPhone users age, they might not someday be able to view screens as well as they do today and might need better audio.

Maybe the buttons on a BlackBerry will be too small. And later in life, users might not be so busy. In that case, always-available email might not be so important, especially when users are paying for their own service and devices, rather than using company-supplied technology.

For today's seniors who have not used iPhones before, it is very likely that many such persons would reject the iPhone simply because of the device’s youth-centric branding.

Doro says it has been working with carrier partners both in Europe and undisclosed partners in the U.S. to investigate wireless health applications and other services that could leverage Doro’s easy to use phones.

As the wireless market becomes saturated, serving such niches will be more important.

http://mobihealthnews.com/2336/designing-mobiles-for-seniors-lessons-from-doro/

Hybrid Mobile Plans Gain Traction

MetroPCS and Leap Wireless both reported annual double-digit connections growth in the first quarter of 2009 and in some geographic areas are claiming a greater share of net additions than the big four mobile providers. 

Both are doing so on the strength of  unlimited prepaid plans, a strategy Sprint’s prepaid affiliate Boost Mobile also has adopted. Boost offers a $50 per month unlimited usage plan. 

MetroPCS and Leap Wireless also are pioneers of the "hybrid" mobile plans that offer a monthly allowance of voice and data but is paid for upfront and does not require a contract. 

"In the current economic climate, customers are finding their unlimited hybrid plans attractive, particularly as the plans are free from any long-term contract or credit checks," says Will Croft, Wireless Intelligence analyst. 

Video Consumption Climbs on All Screens

Online video consumption grew 13 percent in the first quarter while mobile video viewing grew 52 percent year over year. So you might think linear TV viewing decreased. Not so, says Nielsen.

(click image to expand chart)

In fact, linear TV viewing grew 1.2 percent year over year, even as consumption of other forms of video, on different platforms, grew.

The average American watches approximately 153 hours of TV every month at home. In addition, the 131 million Americans who watch video on the Internet watch on average about 3 hours of video online each month at home and work.

The 13.4 million Americans who watch video on mobile phones watch on average about 3.5 hours of mobile video each month.

Out of all different age groups, 18-24 year olds show signs of watching DVR and online video the same amount of time - timeshifting 5 hrs, 47 minutes per month, and watching video online 5 hrs, 3 minutes each month.

http://blog.nielsen.com/nielsenwire/nielsen-news/americans-watching-more-tv-than-ever/

Videoconferencing as Lead Unified Communications App

Video-based conferencing services are not the only unified communications service business customers are looking to buy, but they seem to assumed a "lead" application status recently.

That, at least, is what respondents to a recent Yankee Group survey indicate.

Carrier Ethernet will be Driven by Consumer Services

You might think the carrier Ethernet market is a product category driven by business customers.

But Yankee Group analysts predict that most of the market will be driven by services sold to consumers, not businesses, beginning this year.

That is evidence of the new role for Ethernet used to support broadband access and digital video services.

TIA Forecasts "Unprecedented" ICT Industry Revenue

For the first time in its 23 years of forecasting for the information and communications technology industry, the Telecommunications Industry Association is projecting a 3.1 percent decline in revenue for the overall global ICT market in 2009. In the United States, revenue will suffer a 5.5 percent decline in 2009.

Some will read the numbers and translate that into a dip in telecommunications spending, but that is not what the headline number indicates.

The TIA is talking about the ICT industry, not the telecom service provider industry. In fact, roughly 70 percent of the ICT data refers to things such as sales of computers, information technology consulting, PC and other software and services related to creating, modifying or maintaining data networks, on the premises.

For example, the TIA forecasts a dip in U.S. revenue from about $1.1 trillion in 2008, dipping to about $1 trillion in 2009, falling to $990 billion in 2010.

But according to the Federal Communications Commission, total U.S. communications service provider revenue in 2008 was about $300 billion. So roughly $700 billion of total ICT revenue is from hardware, software and services related to computing.

The data I have access to does not break out forecasts for the U.S. communications service provider industry. But I would be very surprised if industry revenues failed to grow in 2009, compared to 2008.

VoIP, WANs, IPTV, Mobility Will be Supplier Bright Spots in 2009 and 2010

It now appears 2009 and 2010 will not be happy years for suppliers of equipment and software to many segments of the global telecom industry, though investments in backbone capacity, IPTV, mobility and VoIP will be salient exceptions. 

Releasing its latest market forecast, the Telecommunications Industry Association predicts U.S. carrier capex spending will be down 13 percent in 2009, compared to 2008. 

Global capex spending will dip about 3.1 percent, TIA says. 

A recovery in spending will occur in 2010 and 2011, TIA now projects, and U.S. capex will climb about 14.4 percent when the rebound happens. 

As you might expect, spending will vary by segment and by growth prospects in each segment. U.S. landline infrastructure spending will decline about 11 percent in 2009, but there also will be a 15 percent growth in backbone spending. Operators will spend about 27 percent less on access. 

Spending on wireless infrastructure and broadband will climb, however. Indeed, spending on IPTV and VoIP will grow 42 percent in 2009. 

None of these projections address service provider revenues, though, and are limited to capital spending programs by service providers. So far, first quarter 2009 service provider reports suggest service providers, as an industry, are on track to grow revenue in 2009, compared to 2008.

More Competition in Rural Markets Likely

Whatever else might happen with the broadband stimulus program, odds are that the spending of those funds will increase the amount of competition in rural markets. The reason is simple enough: cable, mobile and fixed wireless service providers are likely to apply for grants under the programs, and it is likely some will receive funding.

The American Cable Association, an industry group for small independent cable operators, probably will make a fairly significant play for funds. To be sure, many rural telcos also run separate cable system operations. But even where an in-region telco gets funds to support its in-region cable operation, increased broadband access from the cable unit will dampen demand for telco-provided broadband.

It isn't clear whether fixed wireless providers will apply, but there are many hundreds of small Internet service providers using fixed wireless to provide broadband in rural and thinly-settled areas. Also, depending on the final language adopted, larger mobile providers might be able to apply as well.

The impact might not be felt immediately. It is possible many competitive networks will get funding to support operations in nearby communities, if not directly in rural areas.

But we all know what happens when an incumbent in one area looks for growth. The answer in rural areas tends to be expanding service into adjacent or nearby communities. So stimulus funds might allow providers to fortify their backhaul and other assets enough that later access operations in nearby communities are more feasible.

AT&T Goes Nationwide with Subsidized Netbooks

People sometimes think the real "problem" with broadband is that it isn't available. In fact, there is growing recognition that adoption (demand) is the primary issue. And about all it takes to boost broadband usage is to make it easy, affordable and even a bit fun. 

AT&T, for example, has announced it is adding mobile broadband equipped Acer, Dell and Lenovo netbooks to its standard line of products this summer. AT&T began testing sales of 3G-equipped netbooks in its retail stores in April. Based on the successful results, AT&T is going nationwide. 

Pricing for the nationally-available offer are not yet available, but AT&T in "limited trials" has been offering a netbook for a $49.99 in Atlanta and Philadelphia test markets. To get that price, users sign a two-year contract for wireless and wired Internet access.

In the test markets the Acer Aspire One, Dell Inspiron Mini 9, Dell Inspiron Mini 12 and LG Xenia were available. 

Prices for the netbooks start at $49.99 and go up to $249.99 with a purchase of AT&T's Internet at Home and On the Go plan, which starts at $59.99 per month. Customers who just wanted the netbooks could buy them for $449.99 to $599.99.

A third option, DataConnect only, allowed users to buy netbooks starting at $99.99 and going up to $349.99, with purchase of a 3G DataConnect plan costing $40 to $60 a month.

“It’s clear there’s a demand for mini laptops,” says Ralph de la Vega, AT&T Mobility and Consumer Markets president and chief executive officer says. “We’re getting interest from tweens, teens, young adults, moms on the go and small business owners."

High-Definition Voice: Most Impact in Conferencing Apps

A poll of 186 industry professionals shows a belief that high-definition voice quality will have greatest impact for video conferencing and conference calling.

The Global IP Solutions-sponsored poll also shows that a third of respondents think high-definition voice quality also will benefit overall productivity in the workplace, while 57 percent considered conference calling would benefit the most in a work setting.

About 16 percent believe high-definition audio will have greatest impact for call center operations.

Some 11  percent of respondents say they use high-definition voice service “all the time or whenever they can” and an additional 30 percent reported having used it once or twice.  About  47 percent of respondents have not used it yet.