HTC Evo Has a Bigger Battery: It Has To

Thanks to its 4.3-inch screen and 4G, Sprint's HTC Evo needs a 23 percent larger battery than the iPhone 3GS just to get similar battery life to the iPhone, a new analysis suggests. The battery is also about 15 percent larger than that of a Droid Incredible and seven percent larger than the pack in a Nexus One.

All that likely is true. It's the price of a larger screen.

HTC Evo 4G torn down, compared to iPhone | Electronista

Businesses Really Cannot Quantify Return From Hosted Services

Many organizations talk about the return on their software investments, but most of them are just jawboning, says Forrester Research analyst Michael Maoz. "They have no clue, really," he says.

And that goes for “software as a service” or cloud computing apps as well, he argues.

At least 90 percent of large organizations using sales automation in a SaaS model cannot show a true and accurate five year picture of spend on their SaaS system versus what an alternative would have cost them, he says.

Social CRM and ROI don’t go together necessarily

21 Billion Mobile App Store Downloads in 2013

Mobile application downloads will  reach four billion in 2010, rising to 21 billion by 2013, says Gartner. Those downloads will be driven by worldwide smartphone shipments surpassing 390 million by 2013, growing at a rate of 20.9 percent per year.

According to Gartner consumers will spend $6.2 billion in mobile app stores during 2010, about 20 percent of all apps downloaded. There will also be $600 million dollars worth of advertising revenues generated by those downloads.

Gartner forecasts the total download revenue will increase to nearly $30 billion by 2013. The number of free or
ad-funded apps will increase to 87 percent by 2013. There also will be an increase of business models where the download is free, but there are additional charges associated with use of the applications.

In some cases users will have free access for a period, to be followed by purchase. In other cases users can use the free version, with limited functionality, but can get access to full functionality by upgrading for a fee.

Subscription services, or charging for content within an application are other revenue models. Some apps might also charge for access to new levels or areas within the application.

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Business Marketing Shifts, Social Gains

Business marketing always embraces activities other than advertising, but there is growing evidence that some amount of advertising budgets are being shifted to other marketing channels, including various types of social media. Outsell estimates that marketing on social networks will grow 43.3 percent in 2010. Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009.

And though some business spending is shifting to advertising on social networks, banners, text ads and search advertising, as well as the more targeted advertising being deployed by Facebook and MySpace, is a small portion of B2B marketers’ social spending.

When companies budget for social media marketing in 2010 and beyond, a substantial portion of their expenses will go toward other initiatives, such as creating and maintaining a branded profile page, managing promotions or public relations outreach within a social network, and measuring the effect of a social network presence on brand health and sales, says Evelyn Jung, eMarketer researcher.

In 2009, B2B marketers spent the largest portion of their social media budgets on customer communities, followed by podcasts and blogs. These tactics allow B2B marketers to share more relevant product or service information with their customers than they could with other social tools.

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When Links are Useful; and When They Are Not

Links are useful, up to a point, some might argue. The link is a technologically advanced form of a footnote. It's also, distraction-wise, a more-intrusive form of a footnote.

People who read hypertext comprehend and learn less, studies show, than those who read the same material in printed form. The more links in a piece of writing, the bigger the hit on comprehension.

Rough Type: Nicholas Carr's Blog: Experiments in delinkification

Space Between Smartphone and Laptop Still in Flux

Suppliers have been trying to figure out the demand for, and requirements of, devices somewhere between high-end phones and lower-end PCs for some time, using the general "mobile internet devices" moniker.

In January 2010 much attention was focused on "smartbooks," positioned somewhere below "netbooks" at the low end of the PC category. Those devices tend to feature keyboards.

Post-iPad, the attention has turned squarely to tablet devices, using touchscreen interfaces only. Still, the ultimate shape of end user demand remains unsettled enough that a variety of form factors, operating systems and processor approaches will continue to be tested.

“This market between the phone and the laptop is an area that is undefined,” says Steve Mollenkopf, a Qualcomm executive vice president who is also president of its chip unit. “You will see a proliferation of different devices.”

Some devices will use smartphone processors or operating systems and move up. Other devices might take PC processors and operating systems and move them down into the tablet space. But application use cases are ultimately likely to matter more.

Touchscreen devices likely will prove to be accepted for some uses, but not for others.  Content consumption might be the key use case for some users, while simple email and web browsing might emerge as the key application for others.

4G Confusion Coming as iPhone "4G" Launches

Things are about to get a bit confusing. Apple's next version of the iPhone is being called "4G," though that is not related to fourth-generation mobile networks such as WiMAX and Long Term Evolution. Maybe Apple won't release it with a retail moniker of "4G," but if it does, the term is likely to cause a bit of consumer confusion about 4G.

The other issue is what people will discover 4G means, even when they do start buying, and using devices built for 4G networks.

But there's less to 4G than meets the eye, at least initially. It does support higher bandwidth, but that is more like the difference between a 3 Mbps connection and a 6 Mbps connection. More, but possibly not qualitatively a distinct experience.

The Associated Press: 4G wireless: It's fast, but outstripped by hype

Google's Wi-Fi Gaffe

As Google prepares to defend itself against allegations of Wi-Fi spying, it has said very little about exactly what kind of personal data it gathered as part of its Street View project.

Last week, Google also declined to provide executives willing to speak on the record about how one of the most monumental oversights in its history occurred: the inadvertent gathering of 'payload' data by Wi-Fi sniffers mapping hotspots while recording street scenes for Google Street View.

Google admitted on May 14 that it had been "mistakenly collecting samples of payload data from open (i.e. non-password-protected) Wi-Fi networks" for three years. Payload data is distinct from a "header," which contains mostly benign information about the network itself: The payload is the actual data that is being transmitted over the network.

However, Google's store of personal data might not be quite the treasure trove it may seem. Data sent back and forth between encrypted Web sites (password logins, online banking, credit-card transactions, or anything with https:// in the URL) would not be collected. Mobile workers signed into VPNs would also not be affected.

In addition, it's not totally clear how much data Google would be able to capture with a Street View car moving at about 25 miles per hour along the streets of cities and towns around the world. Google said the data was "fragmented," implying that piecing together any coherent image from that data would be difficult.

Deciphering Google's Wi-Fi headache (FAQ) | Relevant Results - CNET News

Social E-Commerce is More Marketing Than Commerce

It isn't clear yet whether social commerce sites such as Groupon.com, Buywithme.com, Lifebooker.com and livingsocial.com are a fad or a permanent trend in e-commerce. These sites offer discounts to groups of buyers that may or may not depend on how many people respond to a specific offer.

Typically, a group coupon site operates in multiple cities and features one merchant's discount per day per city in an e-mail to subscribers.

Merchants set a minimum number of customers who must sign up for an offer to work.

If the deal doesn't get enough interest in the allotted period, would-be buyers get their money back. But some 90 percent of Groupon deals do go through. So shoppers may feel they need to rush to sign up before the quota fills, which generates a marketing buzz for the stores and sites.

But the social commerce deals might be seen primarily as marketing campaigns, more than a way to move merchandise. The websites typically give retailers half the money they get selling the deals. That means there is little to no profit from a deal.

What the deals succeed in doing is creating an opportunity to attract new customes, though.

A half-off coupon, for instance, typically brings the retailer just one-fourth the price it usually charges for a given item and could end up costing the business money.

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Bandwidth and Revenue: Something's Gotta Give

Fully 73 percent of industry executives surveyed by Telcordia expect to see either network-enforced hard limits, tiered services or a combination of both to manage data traffic.

The survey of industry professionals across more than 75 countries by Telcordia simply confirms that data traffic, and therefore network cost, is increasing faster than revenue to pay for supplying that bandwidth.

"CSPs need to insert themselves in the mobile broadband value chain and leverage billing and charging assets to manage network costs and to add innovative value-added offers and services to both subscribers and over-the-top content third parties," says Pat McCarthy, Telcordia VP.

"All-you-can-eat data plans are not a sustainable business model, and policy-based bandwidth management and real-time charging provide CSPs and their subscribers with the necessary flexibility to try new services while keeping costs in line," says McCarthy.

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HTC Evo Running Android 2.2

Some people are going to find the HTC Evo's "massive screen" annoying, to the extent that it makes the device bigger (slightly bigger than the comparable Verizon HTC Incredible, but it has some advantages.

The Evo doesn't use the OLED screen found on the Nexus One, but instead uses a TFT display which means the Evo will be easier to use in daylight.

more here

What is Yahoo's Strategy?

I admit I'm not sure I describe, with certainty, Yahoo or AOL strategies. To be sure, I'm not sure I could adequately describe Google's fundamental strategy, either. Maybe it doesn't matter whether I understand it. But it typically does matter when a company is a bit fuzzy about telling its own story. You can be the judge of whether this is clear enough.

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New Skype for the iPhone

A new version of Skype for the iPhone supports voice calls over 3G. I don't know about you, but I still find voice over 3G a challenging and non-predictable experience.

A recent call I was on was flaky enough that we reverted back to the public switched network.

New Skype 2.0 app for the iPhone allows voice calls over 3G -- Engadget:

WiMax 2: 100 Mbps Downstream Bandwidth

A second-generation standard for WiMAX now under development by the Institute of Electrical and Electronics Engineers promises 100 Mbps downstream bandwidth.

The 802.16m standard will significantly boost first-generation WiMAX speeds. Sprint's Xohm network generally supports speeds between 3.7 Mbps to 5 Mbps.

Significantly, the speed boost will be possible over the same distances WiMAX now operates over. WiMAX covers about 31 square miles from each access point.

WiMax vs LTE: What WiMax 2 promises - Feature - Techworld.com: