Tuesday, June 1, 2010

Space Between Smartphone and Laptop Still in Flux

Suppliers have been trying to figure out the demand for, and requirements of, devices somewhere between high-end phones and lower-end PCs for some time, using the general "mobile internet devices" moniker.

In January 2010 much attention was focused on "smartbooks," positioned somewhere below "netbooks" at the low end of the PC category. Those devices tend to feature keyboards.

Post-iPad, the attention has turned squarely to tablet devices, using touchscreen interfaces only. Still, the ultimate shape of end user demand remains unsettled enough that a variety of form factors, operating systems and processor approaches will continue to be tested.

“This market between the phone and the laptop is an area that is undefined,” says Steve Mollenkopf, a Qualcomm executive vice president who is also president of its chip unit. “You will see a proliferation of different devices.”

Some devices will use smartphone processors or operating systems and move up. Other devices might take PC processors and operating systems and move them down into the tablet space. But application use cases are ultimately likely to matter more.

Touchscreen devices likely will prove to be accepted for some uses, but not for others.  Content consumption might be the key use case for some users, while simple email and web browsing might emerge as the key application for others.

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