You might not be surprised if, at the end of the day, experts conclude that there are some apps that are suited to "native" or "Web" format and some that are suitable for specially-designed mobile apps. Still, there are some guidelines, Luke Wroblewski suggests, after hearing a presentation by Jason Grigsby.
Native mobile apps and mobile Web apps are both apps. Where performance is needed, native apps will always have better access to platform and resources. URLS don’t open applications, so mobile apps are better when a specific app needs to auto-run to provide the best experience.
The mobile Web is one area where most small businesses can benefit more from a native or Web app than a mobile app, Grigsby said.
The mobile Web also is more open, with few entry costs. Developers can hope to keep 100 percent of any revenue they can generate and can do instantaneous releases.
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Thursday, October 21, 2010
Native or Web Apps?
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Orange Says Europeans Prefer Mobile Web to Apps
Mobile users in the United Kingdom, France, Spain and Poland surveyed on behalf of Orange say they prefer to use the mobile web rather than mobile apps. About 70 percent of Britons prefer the mobile web to mobile apps, for example.
In France, 68 percent of users favor the browser over 60 per cent who prefer apps. In less mature mobile media markets, there is apparently more receptiveness to app use. In Spain 42 per cent see, to prefer apps, while 45 percent of Polish users favor mobile apps and 39 percent favor the mobile web.
In large part, those opinions might be driven by the increasing use of mobiles as an end point supporting many of the same applications people use on their PCs. Some 58 percent of U.K. users want to find the same things on their mobile as on a PC, as do 55 percent of French users, 58 percent in Spain and 72 percent in Poland.
The study also suggests that mobile use is cannibalizing some amount of traditional media use as well. Some 16 percent of mobile media users in the United Kingdom say they read fewer magazines and 14 percent say they read fewer newspapers.
Mobile Internet use does not seem to be cannibalizing either television or fixed-line PC use, however.
PC browsing increased for 25 percent of respondents and television viewing increased for 14 percent of respondents.
About 40 percent of European mobile media users surveyed also say they quickly check information on their mobiles and then spend more time with content when they are back in front of a PC.
In the United Kingdom mobile media is accessed by 74 percent of users when they are out and about. On the other hand, when at home 59 percent use their mobiles to search the Internet as well.
Fully 70 percent of respondents say they use their mobile browsers when users are on the move. In the United Kingdom, Spain and Poland, respondents browse for longer on the Internet when they are outside rather than at home.
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In France, 68 percent of users favor the browser over 60 per cent who prefer apps. In less mature mobile media markets, there is apparently more receptiveness to app use. In Spain 42 per cent see, to prefer apps, while 45 percent of Polish users favor mobile apps and 39 percent favor the mobile web.
In large part, those opinions might be driven by the increasing use of mobiles as an end point supporting many of the same applications people use on their PCs. Some 58 percent of U.K. users want to find the same things on their mobile as on a PC, as do 55 percent of French users, 58 percent in Spain and 72 percent in Poland.
The study also suggests that mobile use is cannibalizing some amount of traditional media use as well. Some 16 percent of mobile media users in the United Kingdom say they read fewer magazines and 14 percent say they read fewer newspapers.
Mobile Internet use does not seem to be cannibalizing either television or fixed-line PC use, however.
PC browsing increased for 25 percent of respondents and television viewing increased for 14 percent of respondents.
About 40 percent of European mobile media users surveyed also say they quickly check information on their mobiles and then spend more time with content when they are back in front of a PC.
In the United Kingdom mobile media is accessed by 74 percent of users when they are out and about. On the other hand, when at home 59 percent use their mobiles to search the Internet as well.
Fully 70 percent of respondents say they use their mobile browsers when users are on the move. In the United Kingdom, Spain and Poland, respondents browse for longer on the Internet when they are outside rather than at home.
read more here
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Networks Block Google TV Access to Their Programming
ABC, CBS and NBC are blocking TV programming on their websites from being viewable on Google's new Web-TV service, illustrating the problem with all efforts to create alternative ways of viewing TV programming.
Full-length episodes of shows like NBC's 'The Office,' CBS's 'CSI: Crime Scene Investigation,' and ABC's 'Modern Family' can't be viewed on Google TV, a service that allows people to access the Internet and search for Web videos on their television screens, as well as to search live TV listings, the Wall Street Journal reports.
Full-length episodes of shows like NBC's 'The Office,' CBS's 'CSI: Crime Scene Investigation,' and ABC's 'Modern Family' can't be viewed on Google TV, a service that allows people to access the Internet and search for Web videos on their television screens, as well as to search live TV listings, the Wall Street Journal reports.
As always has been the case, content owners will block any effort to disrupt their existing revenue models by denying legal access to the programming people want to watch, until some tipping point where content owners believe the results are at least revenue neutral, with further upside going forward.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
42% of All Mobile Users Say They Have Downloaded Apps
About 42 percent of all mobile consumers have downloaded apps onto their mobile phone, the Mobile Marketing Association reports. About 25 percent of apps are used daily, and eight percent do not get used in a 12-month period.
Some 60 percent said their “most used” app provides entertainment, while 47 percent called their most-used app something “useful when on the go.”
Twice as many expect to increase (22 percent) as decrease (10 percent) their app downloads next year, while 40 percent expect no change.
Next year, respondents who plan to add apps say they will seek apps focusing on entertainment; restaurants; banking; and travel.
Some 60 percent said their “most used” app provides entertainment, while 47 percent called their most-used app something “useful when on the go.”
Twice as many expect to increase (22 percent) as decrease (10 percent) their app downloads next year, while 40 percent expect no change.
Next year, respondents who plan to add apps say they will seek apps focusing on entertainment; restaurants; banking; and travel.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
StatFlash - Ethernet Exchange Market to Hit $674M by 2014
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Why Twitter Is a Big Win for Small Businesses
"I noticed that between the four-month period before I started using Twitter and the four-month period after I started using it, my sales tripled," Huston says.
"I was on a message board for natural hair first, called Black Hair Media, and it turned out that a lot of the girls were on Twitter," Huston says. "Once I got on Twitter, I found out that there was a big natural hair community that would meet and give tips and secrets to each other.”
"Twitter helps me find the people who are actually going to be interested in my products, who have the disposable income to spend on them and have the hair type that’s going to be appropriate for my products," she says.
“Finding people on Twitter is actually easy, if tedious at the start, she says. "I started by making announcements on the message board that I frequented to let everybody know that they could now follow me on Twitter. After that, she went looking for Twitter users that have a target audience similar to hers and become a "follower."
Now she says she has a little over 3,000 followers, and for the most part, she responds personally to all incoming tweets.
There’s a lot of temptation to follow everyone, but avoid the temptation, she says. If you sell children’s clothes, for example, add people who are following parenting magazines or are in parenting groups.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Mobile Websites Grow 2000% Between 2008 and 2010
Mobile-optimized websites have grown 2000 percent since 2008, a new study shows.
In 2008 Netcraft identified 150,000 mobile-ready websites, while the 2010 study showed approximately 3.01 million sites, representing two-year growth of more than 2,000 percent.
Web analysts Netcraft found that, between 1996 and 1998, the size of the desktop Web grew from 150,000 sites to 2.0 million sites, a growth rate of only 1,333 percent compared to the mobile Web's 2,000 percent growth in the equivalent timeframe.
Web analysts Netcraft found that, between 1996 and 1998, the size of the desktop Web grew from 150,000 sites to 2.0 million sites, a growth rate of only 1,333 percent compared to the mobile Web's 2,000 percent growth in the equivalent timeframe.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Future of TV: One Investor's View
At some point, "over the top" video distribution is going to be a bigger financial force in the television business, but it won't happen as fast as many believe, simply because the amounts of business revenue at stake are so enormous. As hard as attackers will try, access to quality content still will be a key issue, as content owners will not be in a hurry to jeopardize their current revenue streams. "Over the top" options will continue to proliferate, and device manufacturers will attempt to create ecosystems around their products to entice content owners to buy in. But it will take time to create the scale content owners will want to see before making adjustments in content relationships.
Also, existing distributors, such as cable companies, know exactly what is at stake and will work furiously to enable online video in ways that complement, rather than compete with, their current offerings.
Virtually all the contestants in the ecosystem will be looking at ways to "move up the stack" in terms of providing more value. Many of those attempts will fail.
Software and applications are not core competencies for many of the ecosystem providers, and that ultimately will limit the success of "up the stack" efforts.
Almost by definition, the real combat will take place over second and tertiary screens, rather than the large TV screen. Tablet PCs and smartphones will provide key examples, even though game consoles and other devices using the TV display also will fight for attention.
Perhaps the key issue is the future of content bundling. Nearly all the technology developments will create alternatives to the multichannel TV subscription. Perhaps an analogy can be glimpsed in the music business, where the "bundled" album or CD lost favor compared to purchases of discrete songs.
Also, the trend in video entertainment over the past several decades has been a shift away from linear formats and towards on-demand consumption. Digital methods are only the latest examples of a trend that began with the videocassette recorder.
Television originally was designed for a mass audience in a single country. But global content and its ability to develop a “niche” global audience now is a new trend. Think of about the rise of Japanese Anime, Spanish Novelas, Korean Drama or the rise of Bollywood entertainment from India. It’s not a mass, mainstream audience but I would argue that it’s “global torso” content that will be meaningful at scale. Websites like ViiKii, which have been launched to create realtime translations of shows by fan-subbers, have huge followings already. And I’m sure that this is what popularized the SlingBox in the first place. British, India & Pakistani ex-pats on a global scale want to watch cricket.
NetFlix might be winning the battle for distribution of movie content online. Linear television remains much more fluid. One app to watch is YouTube, which might graduate from user-generated video to a distribution mechanism for "linear" professionally-created video as well. Potential audience size always matters, and YouTube is aggregating an enormous potential audience.
That same argument goes for gaming consoles, which now represent an installed base of U.S. devices numbering about 60 million terminals. The issue is not simply the game console's ability to deliver online video, but the role gaming might ultimately play in building audiences for gaming-plus-TV experiences.
Content discovery will be important as well. In a universe of content, it is hard to find "the good stuff." In part, that is why some believe "social TV" is a growth area. People talk about video and movies they like. That will help with the "discovery" problem.
Another unknown is the way narratives are crafted. Hollywood is the master of the long-form story.Whether that will be the only, or even dominant narrative in the future is open to question.
What happens when content production & distribution is easy to professionally produce and distribute at mass low-cost scale? Will we still have predictable story lines? Or can we develop more fragmented content to meet the needs of fragmented audiences and interest groups?
What happens in a world where content producers have a direct relationship with the audience and can involve the audience directly in story creation? Or maybe even as wacky as involving the audience in the story itself?
read more here
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Carrier Ethernet Demand Strong in Several Verticals
That tends to mean carrier Ethernet service ideal for connecting advanced, distributed data centers and converged cloud-based applications globally.
Companies that will drive Ethernet WAN services growth post-2010 will be heavily dependent on transporting huge amounts of data and converged traffic including real-time/live high-definition video, and/or will be computing-intensive businesses using a less dynamic or “fixed” network architecture. These companies typically fall into specific industy verticals.
Higher education, including universities, university research centers, online education/distance learning and vocational training, is among the lead candidates.
Media and entertainment companies have been lead adopters as well.
Health care also is an area where increasing use of telepresence and telemedicine has the potential to drive exponential bandwidth growth and carrier Ethernet purchases.
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Finally, the U.S. federal government tends to have needs for telepresence, collaboration, high-performance computing and data center access as well. These include the need to link numerous national (or international) sites, small communities, and eventually even geographically remote sites (and mobile and remote workers) while maintaining secure network connections.
Those verticals will not be the only logical candidates for further adoption of carrier Ethernet services, but will disproportionately represent top prospects.
read more here
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
AT&T lays out SIP peering architecture
The peering capability is potentially important because it represents a chance to create new revenue and business relationships between carriers using the exchanges.
Some think that "peering" necessarily means "settlement-free" peering, but that is not always the case. For tier-one carriers, peering replaces the existing interconnection methods and possibly could enable new business relationships.
Among the obvious potential changes are "settlement-free" arrangements between some carriers with equivalent originating and terminating traffic, as well as "transit" style arrangements for carriers with smaller amounts of terminating traffic.
The SIP exchanges would enable high-definition and multimedia services as well. Aside from new revenue opportunities created by the ability to interconnect end-to-end IP services, the exchanges should reduce the costs of interconnection.
The SIP exchanges would enable high-definition and multimedia services as well. Aside from new revenue opportunities created by the ability to interconnect end-to-end IP services, the exchanges should reduce the costs of interconnection.
Smaller carriers will note the use of an "IP" interconnection business model. Big carriers will peer, possibly on a settlement-free basis, while smaller carriers might pay the equivalent of IP transit fees to interconnect.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Social Media in Asia Pacific is Different
While Asia's biggest economies have been slow to embrace the global social communities of Facebook, Yahoo and Twitter, many countries in the region have followed the adoption patterns of Europe and the United States, says Gartner.
The most avid social networkers are in the Philippines, where Facebook is the country's most visited Internet site.
Twitter also is one global platform that does cross cultural boundaries more readily than the major social platforms due to its adaptability to local cultures, languages and its ubiquitous availability on mobile devices. Indonesia, for example, has seen strong growth in microblogging and in mid-2010 became the country recording the highest penetration of Twitter users as a proportion of Internet users worldwide.
Twitter also is one global platform that does cross cultural boundaries more readily than the major social platforms due to its adaptability to local cultures, languages and its ubiquitous availability on mobile devices. Indonesia, for example, has seen strong growth in microblogging and in mid-2010 became the country recording the highest penetration of Twitter users as a proportion of Internet users worldwide.
The Philippines and Singapore also joined Indonesia in the top 10 countries with the highest penetration of Twitter worldwide, ranked sixth and ninth respectively.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
U.S. businesses say email more important than social networking
With the caveat that the environment is changing, a Gartner survey finds businesses consider email the most important messaging channel, rated nearly a "7" on a seven-point scale.
Web-conferencing scored near a "six" and instant messaging scored a "five." Social networking was ranked as a "four."
When asked how important social networking might be over the next couple of years, that position garnered a "five" ranking.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
First Impressions of Google TV
It isn't so much that setup is so onerous, but one might question some elements of the user interface, such as the user log-in (what happens when different members of a family want to watch their favorite stuff, not dad's?), or the design of the remote control. Lack of Hulu content seems a bigger issue.
Short of replacing your TV display and buying a new Sony TV, you can buy a Sony Blu-ray player or Logitech Revue set-top box (pre-order only at this point).
At some point in the future, you should also be able to order Dish TV with a Google TV-powered DVR. But that’s not even pre-order option, right now.
At some point in the future, you should also be able to order Dish TV with a Google TV-powered DVR. But that’s not even pre-order option, right now.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Sprint Nextel Working on Multimode Base Stations
Sprint Nextel Corp. is working on a new "Swiss army knife" style base station platform, code named "Project Leapfrog."
Sprint is said to want a base station platform that can support CDMA, 3G EV-DO, WiMax and possibly Long Term Evolution (LTE) in the future. Note that there is no mention of iDEN. That suggests iDEN is not a part of Sprint Nextel's long-term future.
The new base stations are designed to support multiple air interfaces, allowing Sprint Nextel to reduce the number of base stations (cell sites) it operates from 66,000 to about 46,000, in part by consolidating formerly-separate equipment to support multiple air interfaces, and possibly by boosting signal range as well.
Sprint is said to believe the changes might cost $2.5 billion, but would save money over time through reduced operating expense and lower roaming fees paid to other carriers.
Sprint is said to want a base station platform that can support CDMA, 3G EV-DO, WiMax and possibly Long Term Evolution (LTE) in the future. Note that there is no mention of iDEN. That suggests iDEN is not a part of Sprint Nextel's long-term future.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Expand Your 3G Network: Verizon Wireless 3G Network Extender Now Available
The typical application is to boost signal strength within a home.
Customers can use My Verizon (www.verizonwireless.com/myverizon) to set up a list of preferred users who will have access to their Network Extender. Customers do not need to update their plans or add minutes and will incur no additional monthly charges for using the Verizon Wireless 3G Network Extender.
The Verizon Wireless 3G Network Extender replaces the original "Verizon Wireless Network Extender," which was introduced in 2009. The Verizon Wireless 3G Network Extender can be purchased online at www.verizonwireless.com or by calling 1-800-256-4646. The price is $249.99 plus local taxes.
The Verizon Wireless 3G Network Extender replaces the original "Verizon Wireless Network Extender," which was introduced in 2009. The Verizon Wireless 3G Network Extender can be purchased online at www.verizonwireless.com or by calling 1-800-256-4646. The price is $249.99 plus local taxes.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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