You might not be surprised if, at the end of the day, experts conclude that there are some apps that are suited to "native" or "Web" format and some that are suitable for specially-designed mobile apps. Still, there are some guidelines, Luke Wroblewski suggests, after hearing a presentation by Jason Grigsby.
Native mobile apps and mobile Web apps are both apps. Where performance is needed, native apps will always have better access to platform and resources. URLS don’t open applications, so mobile apps are better when a specific app needs to auto-run to provide the best experience.
The mobile Web is one area where most small businesses can benefit more from a native or Web app than a mobile app, Grigsby said.
The mobile Web also is more open, with few entry costs. Developers can hope to keep 100 percent of any revenue they can generate and can do instantaneous releases.
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Thursday, October 21, 2010
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