What Google Wants

Confused about what Google really wants in the mobility space, and in particular what it wants from the 700 MHz spectrum auctions? The simple answer is that Google is for mobile what the Internet was to telecom service providers: an alternate communications medium whose value does not hinge on access, but on applications.

Wireless service providers will fight Google without quarter for the same reason they learned to loathe the Internet: it is difficult for them to extract revenue when value lies in applications not dependent on recurring payments for access.

That doesn't mean Verizon and at&t, in particular, won't try to make a business out of it. After all, despite the margins, despite the gross revenue implications, both are fierce competitors in the broadband access business. But the tack will be to stop it if possible, slow it where possible, but adapt if necessary.

But Google is not the only force pushing against the old order. iPhone, for example, seems to be the first of any number of approaches to thinking about what a mobile handset is, what an operating system is, what a platform is and where value can be extracted in the ecosystem.

As Skype and UK cellphone operator 3 reportedly are working on a new mobile handset that promises to "make Internet calls mobile," rumors continue to swirl about a possible Gphone or Google phone. Nokia is rolling out N95 series devices that also raise the question of where the leverage lies: operating system, user interface, handset, application or extended application ecosystem.

It’s an important question. Remember back when people seriously thought the browser would somehow translate into “ownership” of the user? That largely proved incorrect.

But operating system ownership has proven a more durable lock on value and customer ownership. Facebook might be showing the power of the platform. But the iPhone seems to suggest the power of the device itself. In short, getting the answer right might confer genuinely significant leverage in the mobile business.

Much of the impetus for thinking about such things comes on the heels of rumors about a Google phone, Google mobile operating system or mobile platform. While the thrusts are not mutually exclusive, the strategic approach Google takes conceivably could redefine much of the existing mobile business.

The difficulty of pinning down the likely thrust is difficult, as Google has to be working on a number of aspects, all at the same time. It must create a mobile interface to the Internet while supporting voice services not significantly inferior to those handsets offer today.

That means Google has to convert the Internet experience for the phone and create or enable a suite of related applications and applets that all work smoothly together and share data.

Then it has to create awareness of some mobile features users didn’t know they wanted, such as location-aware services and features.

All of that means an Internet-connected device supporting voice, instant messaging, Web browsing, search, document storage, retrieval and creation, email, storing and playing entertainment. The applications must blend “knowing you are available” to “knowing where you are.”

Google has to do all that and also make the PC and mobile experiences similar and intuitive. And after all that is done, has to create a business process for supporting all of that with an advertising revenue model.

Of course, Nokia, Apple, Microsoft and Samsung—among others—will try to do the same thing, at some point. Unless it can be done, Microsoft will have a tough time making 25 per cent of its revenues, or about $14 billion, from advertising in the relatively near future, as it says it will.

The issue, perhaps, is how many of these sorts of things have to be handled by the handset. How “skinny” can the device be and still provide a reasonable user experience?

And how much does an actual handset matter, if a widely-distributed reference model can be propagated? Still, as Apple has proved time and again, a tightly-coupled hardware and software approach can yield outsized results in the user experience area.

Many argue that Google will want to avoid getting entangled in the consumer electronics business. True enough. Others make the same argument about any possible plans to bid for its own spectrum.

But Google executives have said mobile offers Google the biggest possible opportunities. If that is true, stretching into unfamiliar areas might be the best way to dominate the new business.

It’s just an opinion, but an “operating system” approach offers the least risk but the least reward. Devices and the ecosystem are much more risky, but offer greater reward. And since Google is sure to encounter resistance from the established wireless carriers, owning its own network might be the only way to get rapid adoption.

So that’s what Google is up to: creating a mobile broadband version of the open Internet.

EarthLink Wants to Sell Municipal Wi-Fi Assets

EarthLink is considering "strategic alternatives" for its municipal Wi-Fi business, says Associated Press, a phrase that generally means it is for sale.

EarthLink originally had hoped it might be able to come up with a revised business plan that relied on additional investment by partners, including the municipalities that wanted the networks in the first place.

The company "decided that making significant further investments in this business could be inconsistent with our objective of maximizing shareholder value," says Rolla Huff, EarthLink CEO.

Enterprises Can't Block User Mobile Phone Choices

As most enterprises struggle to get a grip on mobility costs and strategy, users continue to impose their own desires for devices that better integrate their jobs and personal lives, says Zeus Kerravala, Yankee Group analyst. They will use what they find most useful in both settings regardless of any corporate efforts to slow or block adoption.

Enterprises were not able to stop users from bringing consumer messaging and VoIP applications into the office, and mobile devices won't prove any different, despite general IT executive opposition.

According to Yankee's latest research, at least 45 percent of all enterprise workers operate outside of the traditional office setting at least part of the time.

If consumer-driven mobile systems offer workers better performance and more robust applications than the devices endorsed by their employers, they will use them, Kerravala says.

Google Riding Global Wave

As much speculation as there has been about a possible Google bid for 700 MHz spectrum, there now are new reasons to think Google is deadly serious, and that provide new strategic reasons to win the auction, not just to bid for tactical reasons.

A U.N. telecom meeting has decided to give mobile service providers access to similar bandwidth currently reserved for terrestrial television broadcasts, making mobile Internet access a major new wireless feature globally by 2015.

Google simply would be early in the new business if it acquires and then operates a mobile Internet service. Significantly, global data roaming will be much easier as the new rules on spectrum use will rely heavily on common frequencies in diverse regions, meaning handsets will be able to interoperate. That promises higher sales volumes and hence lower costs, on both the infrastructure and handset fronts.

Consumers in the United States are to gain access to at least some of the spectrum in question by 2009, but it will take an additional six years before those in Europe, Africa, China, Russia and much of the Middle East will have the same access.

A U.S. government auction of key 700 MHz spectrum 698 megahertz to 806 megahertz range)is scheduled for February.

The same frequencies will be available for mobile services throughout the Americas, India, Japan, Korea and a number of other Asian countries, while the rest of the world will initially use only the 790 megahertz to 862 megahertz range.

Unlike many recent spectrum auctions, which essentially resulted in more bandwidth to support legacy services, most observers think the new spectrum largely will be used for IP-based Web applications and data.

Despite the challenges and risks, Google might want to move more aggressively given the new global implications.

Email Communication Declining in U.K. Market

Most people would guess that teenagers send more instant or text messages than emails. In the U.K., says ComScore, it is a quantifiable trend. As it turns out, people now are communicating more from within the context of their social networks than using portal-based email. That isn't yet true for business communications, of course.

But it stands to reason that personal use of email is for communication with friends and family. And if those people are part of a social network, one doesn't have to go outside the network to send messages. Some day soon, people will launch and receive voice, video and other communications from within the social network as well.

Mobile IM Use Increasing

According to the second annual AP-AOL Instant Messaging Trends Survey, 25 percent of respondents send instant messages from their mobile phones, including 32 percent teens.

In addition, IM users are instant messaging from within their social networking profiles.

More than 27 percent of users say they use instant messaging at work. Further, half of at-work IM users say that instant messaging makes them more productive at work, a 25 percent increase over last year.

More than half (55 percent) of teen IM users have used instant messaging to get help with their homework. This is a 17 percent increase over last year. Meanwhile, 22 percent of teens say they have sent an IM to ask for or accept a date.

Forty-three percent of teen IM users say they have used instant messaging to say something they would not say to someone in person. Teenage girls are more likely than boys to do so. Nearly half of teenage girls surveyed have used instant messaging to say something they would not say in person, compared with just over a third of teenage boys.

Nearly three in four teens (70 percent) and one in four adults (24 percent) send more instant messages than emails.

Multi-tasking remains very popular, as IM users tend to engage in multiple online activities while sending instant messages. Checking email is the most popular activity among eight in ten adult and teen IM users. After email, adult IM users most often conduct online searches (49 percent), while teens say they like to research homework assignments online (57 percent).

Nearly four in five (79 percent) at-work IM users say they have used instant messaging in the office to take care of personal matters. One in five (19 percent) IM users say they send more instant messages than emails to their co-workers and colleagues.

Google Will Bid on 700 MHz Spectrum!

Google is preparing to bid at least $4.6 billion for wireless spectrum to be bought at the Federal Communications Commission's January auction, the Wall Street Journal reported says. The company is planning to bid without partners, a move some of us would not have predicted.

The company is beta testing a wireless solution in preparation for running a full-scale national mobile network. Obviously, Google as a mobile network services provider would be highly disruptive to the existing legacy carrier business models, given the likelihood Google would emerge fairly quickly as a packaging, pricing and
network functionality innovator.

One simply has to point back to packaging and pricing innovation by just one carrier--AT&T--to illustrate the fact that a significant new pricing pattern, in this case the concept of a bucket of minutes for a flat fee, can cause an entire industry to react.

A bid obviously would vastly complicate Google's other efforts to gain favorable placement of its software on all sorts of devices compatible with all sorts of carrier networks. But Google probably wins even if it loses. By creating a "bid" poker chip, it can wring concessions out of recalcitrant carriers who might be wary of giving Google more play.

And there are very real costs to be borne by the likes of Verizon and at&t if Google enters the bidding contest. It is not simply the threat that Google wins. If Google bids, the final price paid by the auction winner, whether at&t or Verizon, will be higher than if Google had not been a contestant.