Solid State Storage is Coming

It appears that the Asustek Eee PC was among the top-ten notebook PCs sold by Amazon over the Christmas season. That might be interesting for several reasons, including the fact that it is a Linux machine or that it uses solid state storage.

Up to this point, solid state storage has been expensive enough, compared to hard disk alternatives, that its use has been limited. The smallest iPods use solid state, but the larger-capacity devices use hard disks, for example.

But Moore's Law continues to operate. Even if solid state costs an order of magnitude more than hard disk storage, costs are declining fast enough that one can predict a point where solid state storage is cheap enough to be useful in a much-wider range of settings, including many that currently rely on hard disk drive storage. And it isn't simply consumer devices where that trend will be important.

So far, the biggest barriers to adopting solid-state drives (SSD) in the data center have been price and capacity. Hard disk drives (HDD) are much less expensive and hold much more information. For example, a server-based HDD costs just $1 to $2 per gigabyte, while SSD costs from $15 to $90 per gigabyte, according to IDC. So far, the cost disparity has been so high that SSD has not been an option, though some would argue it has other advantages.

Alan Niebel, Web-Feet Research Inc. CEO says the average cost of solid state storage per gigabyte is $10 while and hard disk drive storage costs 30 cents for a gigabyte of storage. Many observers say a price point of $1 per gigabyte is the inflection point at which solid state really takes off. And at an expected 50-percent annual price decline, that might happen by 2011. Of course, hard disk drive storage will cost just three to 10 cents a gigabyte at that point.

And prices are falling fast. Right now, the industry trend is a 40 percent to 50 percent drop in SSD pricing per year, according to Samsung.

At that rate, how long can it be before solid state storage starts to become a bigger factor in both enterprise data center, consumer electronics and computing devices, especially mobile devices?

Assume a gigabyte of hard disk storage now costs about one dollar. Assume the highest price for solid state storage is $90 a gigabyte in 2007, and that prices will drop 50 percent a year. By 2010, one then sees solid state storage at about $5 to $6 a gigabyte, competitive enough with hard disk drive storage to be reasonable in some applications where energy costs, extended battery life or light weight are important considerations. Make that data center storage applications, notebook computers and portable gaming or music devices as primary examples.

By 2011, one is down to about $2.50 a gigabyte of storage for solid state media. Of course, hard disk drive costs will decline as well. If hard disk storage costs drop at the same rate, a gigabyte of hard disk storage will cost three cents per gigabyte by about 2011. That's still an order of magnitude difference, but for many applications the cost of solid state storage will no longer be a barrier to use in many consumer device or data center applications.

iPhone Mobile Browsing Tops Windows Mobile

In December, it appears that the iPhone OS was used by twice as many users as Windows Mobile, according to Net Applications data for that month. Considering the vastly greater number of Windows Mobile devices in use, that's something.

Mac OS Gains in December

Though Windows remains the overwhelming leader in operating systems, December browser data shows a surge by Apple, iPod and Linux, says Net Applications.

The Mac OS was in use by 7.3 percent of users, up from 6.8 percent in November. The iPhone nudged up to 0.12 percent, up from .09 percent in November.

Microsoft’s Windows still dominates, with a 91.8 percent share.

Net Applications’ monthly surveys represent data from visitors to some 40,000 websites operated by the firm’s clients.

The Linux operating system also showed strong growth, up better than 10 percent to hit a .63 percent share.

60% Medium Enterprise IP Comms in Korea, China, India and Hong Kong

More than 60 percent of mid-sized companies with 2,500 to 9,999 employees in China, Hong Kong, South Korea and India currently are using managed IP PBX and hosted IP telephony for their voice communications, according to researchers at The Yankee Group.

Although enterprises experienced or expect savings on domestic long distance and international direct dial charges when using IP telephony, they also experienced or expect increased spending premium on network equipment, telephony equipment and network security by up to more than 25 percent, Yankee Group says.

User training seems to be the biggest challenge for enterprises deploying IP telephony and UC is user training issues. By geography, user training is a more pressing challenge for companies in Hong Kong (56 percent) and India
(58 percent). Inability to understand the link between technology and business process challenges Korean companies the most (52 percent).

48% Increase in Local Online Ad Spending This Year

Borrell Associates expects a 48 percent increase in local online ad spending in 2008, bringing spending to $12.6 billion. Local search and online video advertising will drive much of the activity, Borrell says.

Local search advertising will more than double to $5 billion, while locally placed online video will triple to almost $1.3 billion.

A major component of local video advertising will be long-form pieces for home, automotive and health-related categories, the firm argues.

Most yellow pages publishers, cable companies, newspapers, radio stations and TV stations are still pinning their hopes on their traditional sales reps being able sell online ad packages. But local sales entities might have to create separate online-only sales forces to get the job done.

Most sales entities face the same problem: it is tough to grow sales for new lines of business when those new lines represent a small percentage of the overall sales opportunity and might even cannibalize the existing business.

Will Femtocells Change Behavior?

According to iLocus, Nokia has found in its most-recent smart phone survey that 35 percent of packet data was consumed on the move, at-home use was 44 percent and in-office use was 21 percent of total.

Overall usage also increased from 6 megabytes a month to 14 megabytes a month.

What will be interesting is to see what happens when appreciable numbers of mobile users have access to femtocells--local transmitters that allow them to use a standard handset with better signal coverage in an indoors setting.

Aside from greater usage because signal quality is better, one wonders if the exposure to high-quality data bandwidth indoors might somehow lead to sustained and permanent changes in use of packet data outside the femtocell or indoors setting.

The other issue is whether users start to rely on mobile handset access in a setting where PCs also have broadband access. What applications or use modes start to become more attractive, even when there is the possibility of using a PC to conduct the same operations?

Of course, the same sort of questions can be asked of dual-mode devices able to switch to Wi-Fi access indoors.

Sprint LG Rumor Bug Found

Sprint has halted shipping new LG LX260 Rumor units to stores because of a bug that can trigger a complete erasure of the phone's firmware, says Christopher Price at PhoneNews.com.

Sprint has isolated the issue to a specific debugging menu, intended for LG engineers to work on the device during development, says Price. Sprint has not disclosed the specific code, to prevent abuse.

The trigger is timed to function only at start up, so users can avoid the problem by not pressing any buttons on the phone for at least 30 seconds after it has fully powered on, Price notes.

The phone, once triggered, cannot be restored except at the factory. The debugging code even erases the portions of the firmware that would allow a Sprint Store to recover the device (requiring what is known in the industry as a JTAG restore, Price notes.