Business users were an early target, followed by consumers who wanted convenience, then adults who wanted "safety," then older children for "keeping in touch" and now "tweens" seem to be a demographic where new customers can be found.
Friday, July 2, 2010
Tweens Now Targeted for Mobile Phone Ownership
Business users were an early target, followed by consumers who wanted convenience, then adults who wanted "safety," then older children for "keeping in touch" and now "tweens" seem to be a demographic where new customers can be found.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Thursday, July 1, 2010
Nissan's First iAd Campaign
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Google Buys Leading Airline Data Company
Google has already come up with new ways to organize hard-to-find information like images, newspaper archives, scholarly papers, books and geographic data, and plans on creating new flight search tools that will make it easier for people to search for flights, compare flight options and prices and get you quickly to a site where you can buy a ticket.
ITA's software is employed by a long list of airlines and travel sites, including Kayak and Orbitz, and is considered by many to be the dominant provider of such information.
The move is logical given the prominence Bing has been giving to flight-related search and commerce.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Mobile Data: Not the Deluge You Might Expect
This represents a year-over-year increase of approximately 230 percent. While this increase is substantial, in the first quarter of 2009 more than a third of smart phone subscribers used less than 1 MByte of data per month and usage has dropped to a quarter in the first quarter of 2010.
About 20 million current smartphone users are hardly using data.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
"It's Just a Phone"
Problems with your iPhone 4? "Retire, relax, enjoy your family. It is just a phone. Not worth it." Probably good advice. Also a reminder that civility is a virtue.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Just in Time for July 4
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Why Intel Uses Ethnographers
Most companies ask customers what they want or need when designing the new generation of products or services. Intel has a bit of challenge in that regard since people sometimes don't know what they want, and Intel makes products are are building blocks for the products end users actually experience.
So Intel hires ethnographers to "stand in" for the market.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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