Google has already come up with new ways to organize hard-to-find information like images, newspaper archives, scholarly papers, books and geographic data, and plans on creating new flight search tools that will make it easier for people to search for flights, compare flight options and prices and get you quickly to a site where you can buy a ticket.
ITA's software is employed by a long list of airlines and travel sites, including Kayak and Orbitz, and is considered by many to be the dominant provider of such information.
The move is logical given the prominence Bing has been giving to flight-related search and commerce.
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