Wednesday, August 4, 2010

Android. iPhone, BlackBerry: Growth is Not the Same As Installed Base

NPD Group has found Research in Motion remains the smartphone leader, at 36 percent market share for the second quarter of 3010. Android devices had 28 percent share of quarterly sales, and the iPhone OS was third at 21 percent.

Quarterly share reports, though, do not describe the installed base, equally important. Looked at that way, RIM, the iPhone and even Windows Mobile and Palm had higher installed base percentages in December 2009, for example.

Did The iPad Preemptively Kill The US Tablet Market Like The Kindle & Nook Killed Other Ebook Readers?

The U.S. market for ebook readers is basically a choice between the Kindle or the Nook.

Can you can blame the Apple iPad for that state of affairs? Or is it the business arrangements? Ebook readers, after all, are only as valuable as the selection of available content, pricing and delivery of that content.

It might be more difficult than most of us realize to get all those elements, plus an attractive user interface and device pricing, into alignment.

Clearwire Appeals for iPad, iPhone, iPod Touch Users

Clearwire now offers an "iSpot" access device that allows users of Apple iPad, iPod Touch and iPhone users to use the iSpot Wi-Fi connection instead of the AT&T network. The $29 iSpot uses the Clearwire mobile network to create a mobile hotspot.

The iSpot "On-the-Go" service provides unlimited data usage for $25 a month.

Compromise on Net Neutrality Rules?

Meetings between Federal Communicastions Commission officials and industry stakeholders may be nearing an agreement on net-neutrality regulations. as one would have suspected would be the case.

The meetings are part of talks aimed at finding a compromise on Internet regulation that would satisfy both the FCC's desire for preventing abuses (blocking or unfairly discriminating against legal content), and the industry's desire to retain ability to create new products that might well include enhanced quality of service features.

Many policy advocates have suggested must include a ban on network management techniques that give priority to any bits, at any time. Service providers have argued that would prevent them from creating new features and managing networks at times of peak demand.

Policy advocates have maintained that any prioritization is undesirable, keeping the Internet access business on a "best effort" basis. Service providers have argued that such prioritization, when not conducted for the purpose of discriminating against business competitors, is a typical traffic management process, and furthermore would preclude development of services end users might want, such as "video-optimized, gaming-optimized, voice-optimized or conferencing-optimized services."

In the past, such sharp disagreements typically have been resolved in ways that are not as far-reaching as policy advocates want, nor as benign as service providers might want, but which nevertheless are workable. There is little reason to doubt that such a compromise will fail to be reached this time as well.

Facebook Reaches Critical Mass With Advertisers

Facebook seems to have reached advertising critical mass, where its sheer mass makes it increasingly attractive as a channel.

Facebook Inc.’s biggest advertisers have boosted spending by at least 10-fold in the past year as the social network crossed the half- billion user mark, becoming more alluring to marketers that want to reach a broad online audience.

Some advertisers have increased spending by as much as 20-fold or more, Facebook Chief Operating Officer Sheryl Sandberg said in an interview. The site’s ad prices have held steady even as user growth fueled a surge in inventory, or pages that can carry ads, she said.

“Two years ago the big brands were experimenting with us,” said Sandberg.

Tuesday, August 3, 2010

Real Estate Arguably is the Location-Based App With the Greatest Commercial Value



Mobile real estate apps, such as those available from Zillow, Redfin, ZipRealty, Century 21 and Realtor.com, have an obvious value. Home hunting is, by definition, an "out and about" experience.

So it is quite valuable to look up sale and pricing information about the house you are standing in front of, as well as sales history for other homes in the area.

In Zillow’s case, the app finds homes for sale nearby your current location, or you can look up the value of the house you are standing by.

Mobile Marketing an Appetizer, Though Some Say it is a Main Course

We are a bit early in the adoption cycle for mobile marketing to be considered a mainstay of the advertising business. It still remains a bit of an appetizer. But enthusiasm is growing.

DIY and Licensed GenAI Patterns Will Continue

As always with software, firms are going to opt for a mix of "do it yourself" owned technology and licensed third party offerings....