Tuesday, August 3, 2010

Mobile Marketing an Appetizer, Though Some Say it is a Main Course

We are a bit early in the adoption cycle for mobile marketing to be considered a mainstay of the advertising business. It still remains a bit of an appetizer. But enthusiasm is growing.

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Walmart, Amazon Take Divergent Approaches to Agentic Commerce

Walmart and Amazon are taking apparently opposite approaches to agentic commerce. Walmart leans to towards an “open” approach while Amazon p...