Tuesday, August 3, 2010

Mobile Marketing an Appetizer, Though Some Say it is a Main Course

We are a bit early in the adoption cycle for mobile marketing to be considered a mainstay of the advertising business. It still remains a bit of an appetizer. But enthusiasm is growing.

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Uses and Misuses of Price's Law or Pareto Principle

The notion that a five percent to 10 percent reduction in force at a large organization might be "productivity-neutral" or even ...