Android and iOS apps combined hit 1 million

Android and iOS combined for a total of one million applications, according to app tracker Apps Fire.

This number shows all applications that have been developed on both platforms, but doesn’t mean that today you’ll find exactly one million apps if you combine the two largest mobile app stores, since some apps run on both platforms.

It isn't always so easy to figure out what it all means, though.

Some apps are helpful for branding or marketing, while others actually represent new products and categories. A million Android and iOS apps

Large brands use apps to create or support major ad campaigns, for example. In other cases, such as mobile gaming, apps arguably represent a new category of "games" that increasingly compete with console gaming.

In the former case, apps are helpful in the same way that other channels are helpful; in the latter case the foundation for whole new revenue streams or business segments.

In a third set of cases, mobile apps are more about user engagement, making it easy for users to interact with content sites they also use when in tablet or PC mode. In yet other cases, mobile apps create a capability that might have indirect or direct monetization potential, but are important for the displacement of other apps that represent a revenue stream.

Facebook Mobile Messenger, for example, could disrupt mobile service provider text messaging revenue. Facebook Mobile Messenger

Over the Air Updates: Ecosystem Implications

Just about everything in the mobile ecosystem seems to have business model implications. Consider the way mobile devices get updated.

Apple has used the iTunes to push updates to its iOS mobile devices. When a new software update is available, users have to tether to a PC to load the update onto their mobiles.

When an update to Google’s Android operating system or HP/Palm’s webOS is released, users are provided an update notification and can update the software right on their phone.

You might argue that the "tether to PC" model was forced by the relatively primitive nature of the iPod, which established the practice. On the other hand, lots of people have noticed the curiosity of the need to connect an iPad to a PC to configure the tablet.

Oddly, Apple has been saying the iPad "is not a PC." Requiring a PC to activate every tablet might illustrate that in a sort of negtive way: the tablet update strategy isn't smart enough to allow a natively mobile device to update over the air.

But Apple appears to be readying over-the-air iOS updates, starting in the fall of 2011, for updates to iOS 5 devices.

The business model implications of the over-the-air updating are that it appears Apple has to come to agreement Verizon Wireless and AT&T about how to support the wireless updates.

That points out the subtle, but real gatekeeper functions mobile service providers continue to possess in the mobile ecosystem.

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RIM Goes Multi-Platform, Losing Smartphone Battle?

In a move almost certain to be interpreted as a sign enterprises are migrating to iOS and Android devices and away from their past heavy reliance on BlackBerry devices, Research In Motion announced plans for a multi-platform BlackBerry Enterprise Solution for managing and securing mobile devices for enterprises and government organizations.

The solution is expected to incorporate secure device management for Android and iOS based devices and tablets, all managed from a single web-based console, RIM says.

Some might try to spin the announcement as an extension of BES features to other key enteprise operating systems, and that it is. But others will say the move suggests RIM already can see that enterprises and larger organizations are moving away from BlackBerry and towards Apple and Android devices.

In fact, some might already be ready to predict the possibility that RIM might someday be a provider of server solutions, not handsets.

RIM's business has traditionally been driven by IT departments at enterprises, as BES gave companies an easy way to do things like activate devices, manage passwords, push out software updates, and wipe lost or stolen devices clean.

That might be the future of the business, not handsets.

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Android Market Eclipses Apple App Store for Free Apps

The Google Android Market eclipsed the Apple App Store for iPhone in terms of free applications and now has 134,342 free applications, while the Apple App Store iPhone has 121,845 free applications, Distimo reports.

If all application stores maintain their current growth pace, approximately five months from now Google Android Market will be the largest store in terms of number of applications followed by the Apple App Store for iPhone and iPad, Windows Phone 7 Marketplace, BlackBerry App World and Nokia Ovi Store.

The rise of Windows Phone 7 and the relative decline of BlackBerry and Nokia as leaders in the smartphone category might have something to do with the state of the respective app stores. Some observers would say that the Microsoft deal with Nokia, which has Nokia essentially abandoning Symbian for Windows Phone 7, will vault Microsoft into position number three in the smart phone OS market, eclipsing RIM.

Looking at history, one would be hard pressed to imagine why RIM would remain a force, or perhaps even viable, in a market so dominated by the iPhone and Android, with Microsoft claiming the third spot, in terms of share. There is not much precedent for a viable "number four or five" provider in the mobile OS ecosystem. So as shocking as the assertion might be, it appears RIM's best days, even its existence as an independent company, are at grave risk.

The Windows Phone 7 Marketplace will also be larger than the Nokia Ovi Store and BlackBerry App World prior to the Windows Phone 7 Marketplace being available for even a full year, Distimo says.
One year after launching the iPad, Apple will be confronted with its first serious competition as both BlackBerry and Google enter the emerging tablet market.

Apple has already seized momentum and grown the App Store for iPad in the first year to 75,755 applications developed by 21,975 publishers. Daily downloads in the "Top 100 Overall" paid and free applications for iPad combined exceed 500,000, while the daily revenue in the Top 100 paid is approximately $400,000 excluding in-app purchases.

http://www.distimo.com/publications/

U.S. Smartphone Market is a Bit Like Fashion

Smartphones and other mobile devices are a bit like fashion, introducing a great deal of volatility.

According to The Nielsen Company’s monthly surveys of U.S. mobile consumers from July 2010 to September 2010, consumers planning on getting a new smartphone had a very clear preference: A third (33 percent) wanted an Apple iPhone.

Slightly more than a quarter (26 percent) said they desired a device with the Google Android operating system. And 13 percent said they wanted a RIM Blackberry.

Those same surveys for January 2011 to March 2011 show significant changes. According to the latest figures, 31 percent of consumers who plan to get a new smartphone indicated Android was now their preferred OS. Apple’s iOS has slipped slightly in popularity to 30 percent and RIM Blackberry is down to 11 percent. Almost 20 percent of consumers are unsure of what to choose next.

U.S. Smartphone Market: Who’s the Most Wanted? | Nielsen Wire

Apple Leads Smartphone Installed Base, Android Leads in Share

According to November data from The Nielsen Company, the popularity of the Android operating system among those who purchased a smartphone in the last six months (40 percent) makes it the leading OS in terms of market share, defined as new sales. Apple still leads in terms of installed base.

But despite its surge among recent acquirers, when it comes to overall installed base of users, Android OS (25.8 percent) is still behind Apple iOS (28.6 percent). RIM Blackberry’s position is less clear: Its share (26.1 percent) puts it within the margin of error of both Apple iOS and Android.

Apple Leads Smartphone Race, while Android Attracts Most Recent Customers | Nielsen Wire

Android And iOS Lead Smartphone Impression Share

Android tied with iOS as the largest Smartphone OS on the Millennial Media network for November 2010, with both mobile operating systems sharing 38 percent of ad impressions on the network.

Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web.

Millennial: Android And iOS In Deadlock Again For Monthly Smartphone Impression Share

Android OS Now Number One for Sales Share

Android now appears to be the top operating system for new buyers of smartphones, according to Nielsen.

Google Android OS Has Momentum

Among consumers planning to buy a smartphone in the next 90 days, 37 percent say they prefer to have the Android OS on their new phone. That is a seven percentage point jump since the previous survey and a new all-time high for the Google operating system.

Over a year, preference for Android has grown about 600 percent.

While the Apple iOS remains the number one OS preference for future buyers, it dropped as expected in the aftermath of the huge spike we saw during June’s iPhone 4 release.

ChangeWave Consumer Smartphone Survey - Google Android OS Momentum

Android Grows Rapidly as Platform for Mobile Web Browsing

Android devices have gained about 17 or 18 percentage points of market share over the last year in the mobile Web browsing market, says Quantcast.

Apple's iOS has lost share.

Android. iPhone, BlackBerry: Growth is Not the Same As Installed Base

NPD Group has found Research in Motion remains the smartphone leader, at 36 percent market share for the second quarter of 3010. Android devices had 28 percent share of quarterly sales, and the iPhone OS was third at 21 percent.

Quarterly share reports, though, do not describe the installed base, equally important. Looked at that way, RIM, the iPhone and even Windows Mobile and Palm had higher installed base percentages in December 2009, for example.

http://www.npd.com/press/releases/press_100804.html