Increasingly, developing online ads that are built to entertain is a necessity rather than an agency preference. The handful of brands that are currently making the effort are setting the bar high, and setting a standard all others will soon be expected to meet.
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Wednesday, September 1, 2010
Ads As Entertainment: 3 Tips
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Social Media Is Not Free
Marketers can probably agree that the "cost" of using or producing social media is nearly free, in terms of "placement." What is demonstrably not free are all the other tasks that go into creating and sustaining a social media initiative.
Designing and building a Foursquare application costs money. Beyond that, it takes time to promote, interact with and manage a social media effort.
The typical pattern is that a company gets into social media in some way using volunteer effort. Then it becomes clear that everybody has a "real" job with real tasks, and that the effort diminishes over time. That leads to adding new people, with dedicated responsibilities, to the effort. It might not take lots of out-of-pocket money on the operating expense front. It will take people, and that will mean money.
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Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Could Facebook Create Its Own Ad Network?
Facebook has got serious traction. It is becoming ubiquitous in most age and social demographics. People spend lots of time on Facebook and visit it every day, if not all day. With its massive user base, no matter what a particular niche audience looks like, Facebook could probably aggregate and target them.
At some point, Facebook could pose a challenge to the Google AdSense network. Facebook could create its own ad network and sell incredibly targeted ads that reach Facebook-profiled users on other sites, not just its own, some might speculate.
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At some point, Facebook could pose a challenge to the Google AdSense network. Facebook could create its own ad network and sell incredibly targeted ads that reach Facebook-profiled users on other sites, not just its own, some might speculate.
link
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
The Rise of the Demand Side Platform
Because advertisers are able to rely on more behaviorally-driven ad models today, which page an ad appears on is becoming less and less significant. Instead, second or third tier online inventory can now be sold at a premium price, not because of where or when the ad runs, but because of who is seeing it when it does. This allows publishers to increase the value of all of their site impressions without having to weigh in on a page popularity contest first.
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Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Why Touchscreens Matter
The most important development that touchscreens enable is simplicity. Whether it be in a website, an application, or an ad, there is a constant struggle between getting all of the information across and keeping things nice and simple. People want simplicity. Businesses want to tell everyone everything.
Touchscreen technology gives us the chance to start pulling away from that and into a new level of design, simply by removing the mouse from the equation. Instead of a mechanically separate navigation interface, people simply point and touch.
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Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Social Media Drives Hyundai 'Uncensored' Campaign | ClickZ
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Mobile Ad Firms Capitalize on iAd Delays | ClickZ
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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