Facebook has got serious traction. It is becoming ubiquitous in most age and social demographics. People spend lots of time on Facebook and visit it every day, if not all day. With its massive user base, no matter what a particular niche audience looks like, Facebook could probably aggregate and target them.
At some point, Facebook could pose a challenge to the Google AdSense network. Facebook could create its own ad network and sell incredibly targeted ads that reach Facebook-profiled users on other sites, not just its own, some might speculate.
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Wednesday, September 1, 2010
Could Facebook Create Its Own Ad Network?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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