Wednesday, September 1, 2010

Ads As Entertainment: 3 Tips

Increasingly, developing online ads that are built to entertain is a necessity rather than an agency preference. The handful of brands that are currently making the effort are setting the bar high, and setting a standard all others will soon be expected to meet.

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DIY and Licensed GenAI Patterns Will Continue

As always with software, firms are going to opt for a mix of "do it yourself" owned technology and licensed third party offerings....